| This year may see some new expansion in online | | | | customers will grow. |
| retail and more business on the net as people are | | | | 2. Great selling sales page design |
| more comfortable due to past experience and the | | | | A great selling sales copy is always necessary to pull |
| ability to save time in purchases they have | | | | the reader into the story or product and see the |
| researched rather than wasting time in a store or | | | | exclusivity of the offer or the exceptional limited |
| maybe gaining misinformation. The expansion of online | | | | time value plus offer. Knowing how to capture the |
| retail will go beyond, books, CD's, information to | | | | short attention span of the reader and get them to |
| more hard goods this year because more | | | | sign up or make a small intial purchase will be the key |
| technologies are accessible and a wider variety of | | | | to continued success. Offering a follow up and after |
| solutions are available to online business owners. | | | | sales service with easy contact information will be |
| In a recent article in [ it is suggested that expensive | | | | the kicker to further successes. |
| hard goods will expand sales revenues online in 2007. | | | | 3. Unique benefits |
| What brings this about is the expansion of online | | | | As consumers shop more online, benefits will have to |
| retail technologies and a larger captive and astute | | | | differ between providers in more than just price and |
| audience online that has gained a greater comfort | | | | exclusivity. Some other offers, discounts, coupons will |
| level with the Internet in the past few years. Four | | | | push buyers in a certain direction. Offering unique |
| things that are important to the retail online business | | | | value to them will be key to expanding your |
| in 2007 will be the following: | | | | customer base. |
| 1. Quality Content, Quality Pictures and Descriptions | | | | 4. Continuation of Member Clubs and Free, Gifts, |
| As always the content and the quality of what is | | | | Special Member Services Etc. |
| displayed will sell. Whether it is trade goods, jewelry | | | | As with Gift Cards in 2006 in the retail area, given |
| or other high-end merchandise. Always keeping in | | | | free offers and gift cards with purchase. Online |
| mind the shipping concerns and cross promotions with | | | | loyalty programs will have to be designed around |
| in-store availability. Shoppers will continue to view and | | | | your company and its select services of promotion. |
| search but will have more inspiration in making | | | | Accentuating these with repetition and exclusivity will |
| purchases that match their taste. Marketing to online | | | | provide perceived value and assist customers in |
| buyers will expand with online marketing research | | | | choosing one company over another. |
| companies and extensive research in costs and | | | | All the best in 2007 with your online business. |
| benfits of employing such firms in targeting potential | | | | |