| In 2008, sales of music products subjected to global | | | | dramatic differences still exist. For example, the |
| recession swept across the strong impact, but still | | | | United Kingdom's per capita consumption and the |
| lack the global market a welcome bright spot. In | | | | Scandinavian country's situation is different. |
| addition, the technical innovation for the population | | | | Long, accordion music culture in Eastern Europe |
| age structure and to analyze the factors that will also | | | | play a vital role. This explains the steadily rising sales |
| help the industry to more clearly interpret market | | | | in Eastern Europe because the accordion. However, in |
| and new growth for the global market, Xu Li. | | | | some cases, the phenomenon is difficult to explain |
| In the background of global recession, the | | | | some of the local market for foreign musical tradition |
| music products industry continues to suffer from | | | | can show surprising acceptance. In the past four |
| recession in 2008, the strong impact. The world's | | | | decades, from some Asian countries and regions like |
| largest market, sales of 37 or 175 million, down 3.5% | | | | Japan, Hong Kong, South Korea and China, all of |
| compared to 2007. In 2007, the figure was 18.2 billion | | | | Western classical music performance in an extremely |
| U.S. dollars. Among them, a serious recession the | | | | warm welcome, while also enjoying great sales |
| fourth quarter of the negative effect is very obvious. | | | | brought the piano income. Attempt to explain these |
| From the microscopic point of view, the performance | | | | phenomena headache, it is like trying to explain why |
| of various countries and regions are quite different, | | | | Indians prefer pasta, but Swedes prefer herring as |
| and China 4% sales growth to become a major | | | | difficult. In preference, the mere figures can not |
| bright spot, while Spain suffered a serious decline of | | | | account for the problem. |
| 8%. However, one thing is clear, the financial crisis | | | | Local economic factors are very different to |
| has brought the global market is very significant | | | | play an important role in the performance of |
| negative effect: sustained growth of regional rare. | | | | different markets worldwide have caused the |
| For different people, "music products" have | | | | present trends of diversity. In the United States, |
| different definitions. Music products mentioned herein | | | | Ireland and the UK, acute rupture of the housing |
| involved electric guitar, acoustic guitar, woodwind, | | | | bubble and credit crisis, music products to sell into a |
| keyboard, percussion, audio equipment, audio | | | | downturn. Net asset value has fallen sharply, the |
| software, computer peripherals, music publications | | | | sharp decline of the credit limit so that consumers |
| and a number of related accessories. Paper used for | | | | are temporarily abandoned music to spend. Especially |
| the estimates based on a large number of resources, | | | | in the United States, the decline trend in the music |
| including sales data, industry associations, a large | | | | products sales price index of the trend curve and |
| number of listed companies profile. The main source | | | | nearly the same. In contrast, in China or Germany, |
| of information data from the World Trade | | | | the impact of shrinking credit limit any impact little. |
| Organization's database to extract. In the 20 years | | | | Where consumers are not used to using credit |
| ago, the WTO set up a variety of product code | | | | patterns of consumption, suffered a very small |
| standards, these standards for the accurate tracking | | | | impact. In South America, the primary product boom, |
| of the global import and export data to provide a | | | | such as copper, and promote local economic |
| great convenience. By tracking the flow of trade, we | | | | development, and to some extent, the music |
| can very accurately measure the size of the local | | | | products to stimulate sales. |
| market. | | | | What factors will spur growth |
| This involved 37 major markets include the | | | | Focus on the future, re-stimulate industry |
| 72% of the global population. In the statistical | | | | growth when there are two difficulties will not be |
| calculations, which specific method is applied. In order | | | | ignored. The first comes from the relative lack of |
| to facilitate comparison measure, the global market, | | | | product innovation. Early 80s of last century, MIDI |
| unit sales data were converted from local currency | | | | standard birth and the rapid development of digital |
| into U.S. dollars, and to December 31, 2008 exchange | | | | music products industry to the then rapidly out from |
| rates prevail. In 2008, the euro dollar, slightly higher | | | | the recession and into a new period of development. |
| than the value of sales data in Europe up to play an | | | | Early 90s of last century, the birth of the same |
| important role. Excluding currency fluctuations, the | | | | low-cost recording equipment to industry smoothly |
| European market, the impact of fluctuations, the | | | | out of the woods. In the following year 2000, a large |
| performance of the European market at par with the | | | | number of products from China's sudden emergence. |
| U.S. market between. | | | | These products are both low cost and high-value |
| This involves data do not include the Middle | | | | features, many dealers around the globe to further |
| East, Central Asia and Africa data. Access to sales | | | | open up its market wider. Unfortunately, for now, no |
| data in these areas is not an easy thing, first of all, in | | | | one product or innovative technology can reverse |
| these areas are not very clear sales network, and | | | | the declining trend in the industry. Despite the arrival |
| secondly, the local sales data is too small, not | | | | of innovation and not as accurate as accurate as the |
| statistically value. | | | | schedule, but at least lucky, it will eventually come, at |
| In all fairness, music products, never have rigid | | | | least in the past few centuries time, has been the |
| consumer demand, consumption could be delayed, | | | | case. Hammond Organ?? The first electronic musical |
| and different from the consumption of food or | | | | instruments, was born in 1935, when the economic |
| housing characteristics. If there is a global music | | | | crisis coincided with the lowest point, no one |
| market is always right rule, it certainly is: a prudent | | | | anticipated its arrival. The late 40s of last century, |
| consumer would unnecessarily delay the purchase | | | | electric guitar completed its debut in the market. In |
| until they change their mind. This is the music | | | | 1983, digital music born?? That is another period of |
| products industry can find comfort in the place, | | | | economic crisis. If past experience can reveal to us |
| because more than one industry has the same | | | | the what, the major innovation in some industries will |
| experiences, such as fashion, car or travel industry. | | | | be coming soon. |
| Measure the size of the market each year and | | | | Demographic point of view |
| the market performance is a relatively simple task. | | | | More difficult problem is the conclusions from |
| But to find out the reasons for differences in | | | | the demographic aspect. Although baby boomers will |
| individual markets will be difficult for many. Decided to | | | | buy a lot of guitar people, some older people will join |
| market is the biggest factor in whether the economy | | | | the ranks of the purchaser's products, but it is |
| boom. It, perhaps some sensational, but some of the | | | | undeniable that the industry is still the main |
| more affluent countries, such as the United States or | | | | consumption from 12 to 28-year-old young people. |
| some European Union countries, the consumption of | | | | However, some economic prosperity in Western |
| music products on a number of developing countries | | | | countries, as well as Japan and China, the number of |
| in Southeast Asia more than an order of magnitude. | | | | this group is the trend was gradually reduced. The |
| For example, in the United States, per capita | | | | U.S. population is relatively young median age of 36.7 |
| consumption was 23.21 U.S. dollars music, while India | | | | years. In other developed countries, Japan's |
| has only 0.05 cents. In addition, demographic data | | | | population median age of 44.2 years, median age of |
| also play an important role: music products sales will | | | | the German population, 43.8 years old, Italy, the |
| not increase with population age and growth, but will | | | | median age of 43.4 years of age population, aging of |
| gradually decline with aging. In Italy, its domestic sales | | | | the population to make music product sales woeful. |
| of music products is very limited, low birth rates can | | | | On the contrary, in many developing countries |
| explain this phenomenon play a role. | | | | are relatively young population structure with strong |
| The impact of cultural differences | | | | sales of music products, the temptation. The median |
| Cultural differences between the products on | | | | age of the population in Brazil was 28.6 years, median |
| the music and its impact is difficult to specifically | | | | age of the Indian population, 25.3 years, median age |
| quantify. In the United States and Canada, the school | | | | of the population in Indonesia was 27.6 years. The |
| carried out extensive and in-depth music education. | | | | future development of the industry also decided this, |
| As a result, the United States and Canada ranked | | | | if these countries can quickly develop into a |
| side in the per capita consumption of music has | | | | prosperous, when the population reached a certain |
| always been at the forefront. In Europe, the focus | | | | number of hours to master the wealth, will train for |
| of music education is to train many professionals, not | | | | the music products industry, a large number of |
| just the music as a means of self-entertainment | | | | potential consumers, the industry's development will |
| amateur players. However, even if broadly similar | | | | towards the light. |
| educational background in this environment, the | | | | |