| You've drawn attention to your company's event | | | | eye-catching material above people's heads, but |
| presence with advertisement before the actual show. | | | | angled so they'll see it easily. |
| You've created a great booth that speaks to your | | | | Tip 3: Add Audio To Your Trade Show Stands, but |
| company's brand and is sure to catch the eye of | | | | Do It Carefully |
| your target audience. But have you considered one | | | | Audio can be a great way to draw attention from |
| area that many exhibitors forget? | | | | across the event floor, but making your audio distinct |
| The area outside your trade show stands is one of | | | | from the other noise can be difficult. One of the best |
| the most important places to target your presence. | | | | ways to use audio effectively is to consider what |
| These tips will help you catch the eye of passerby, | | | | you're promoting. If your banner stands are focused |
| bringing them into your booth where you can turn | | | | on a musical artist, there is no problem with his or her |
| them into a sale. | | | | music having a strong presence. However, if you're a |
| Tip 1: If It's Moving, It's Getting Attention | | | | technology company, you want people to be able to |
| Human beings are hardwired to direct our vision to | | | | discuss in your booth without blaring music. |
| something in motion. If we see movement from the | | | | Tip 4: Place Banner Stands Strategically |
| corner of our eyes, we'll automatically turn to look at | | | | Banner stands are small, highly portable mini-displays |
| it. The impulse is a remnant of our hunter ancestors, | | | | which are used in conjunction with your display. They |
| but it can be used to your advantage at events. If | | | | are easy to carry and set up, and can stand alone |
| you can create something that's moving and related | | | | virtually anywhere. Depending on how many visitors |
| to your booth, you'll automatically generate more | | | | you are expecting, placing a banner stand on the |
| traffic. | | | | ground may be a good idea. However, large numbers |
| There are many way to have a moving component, | | | | of people can turn banner stands from |
| and they will vary depending on size and structure of | | | | attention-getters into safety hazards. Most |
| your exhibit, and on what you're promoting. | | | | professionals place them higher up, either attached to |
| However, the best option for a moving part is to | | | | the actual display or otherwise safely out of harm's |
| have it oriented for easy viewing. If possible, make it | | | | way. Tall banners can be the exception to the rule, |
| perpendicular to the direction of traffic on nearby | | | | and are very effective and visible. |
| walkways. If it's perpendicular, it can be viewed as | | | | Tip 5: Pick Your Colors To Be Picked Out Of A |
| people approach it, making it more likely to catch | | | | Crowd |
| their eye. | | | | When an individual first surveys a scene, one of the |
| Tip 2: Overhead Is A Good Idea | | | | first things that catch their attention is well-chosen |
| Banner stands attract attention, but only if they can | | | | color schemes. Contrast and color harmony can be a |
| be seen. Whenever you put something less than 6 ft | | | | major factor in drawing more traffic to your booth. |
| off the ground, you are risking it being covered by | | | | However, ensure that you don't use colors which |
| the crowd. At packed events, the sides of the | | | | contrast too much with your branding. If you have a |
| booths may become completely invisible, hidden by | | | | particularly identifiable color scheme, stick with that |
| the passing people. Put your most important and | | | | and highlight using brighter colors. |