Add Extra Value to Garment Export Business!

Globalization has put forth India's business communityThe pre-set properties associated with various types
in the international market. Various foreign tradeof garments are being combined with each other to
policies and investment policies have been framed toproduce enhanced product of high quality. Like the
facilitate foreign trade and increase the profitability ofamalgamation of artistry of traditional clothes with
the Indian garment manufacturers. The advent ofthe high performance of technical textiles is one such
liberal trade policies in textile and garments sectorinnovation. For e.g.- wrinkle-free trousers with anti
have made it possible of usage of modernmicrobial finish, low maintenance, stain resistant is an
technologies and international methods ofexample of combination of technical textiles with
manufacturing clothes. This sector of garments is onetraditional clothes. This is a value addition to the
of the most successful and important in terms ofgarment. Special technologies are used to add such
foreign exchange generation and employmentadded attribute to a particular garment.
generating field. It provides employment to lakhs ofMany value additions can enhance the garments
people and is the most sort out and boomingexports and profitability:
industry of India.Effect of the vision
The Indian textile and garment industry is completelyThe first and foremost thing which attracts to a
independent on itself i.e. from fibre manufacturing togarment is its look. Apart from the prints and
the finished garments without sourcing it from otheraccessories used on the garment there are many
countries. India is becoming the most preferredother things which make the look of the garment
destination for sourcing readymade garments for theappealing to the eyes. The finishing of the garment,
international market. Various garment exportdyes used, its weave, its shine, yarn patterns, etc
companies are coming up with clothes that areeffect the overall appearance. For instance- simple
fashionable keeping international trend in mind andcotton shirt in comparison to wrinkle-free cotton shirt
also of good quality. Many international brands alsowould be having less visual appeal.
source readymade garments from Indian market.Effect of the senses
The capitalization in various garment manufacturingThe clothes that have comforting effect on human
arenas is increasing like- manpower, cottonsenses are a value added benefit. Certain properties
production, multi-fiber production, etc. The Indianare the fragrances of the garment, the energy
garment export graph is witnessing a steep rise sinceboosting quality, smoothness, compression, etc are a
last few years which is a positive reinforcement forfew technological value additions that can be added
Indian exporters and foreign buyers. India is beingto the garment.
seen as the next pioneer country in readymadeWearer's comfort
garment export business. Foreseeing the presentOne of the most important factor while choosing a
booming fashion industry, the foreign buyers aregarment is its comfort level experienced by the
showing interest in doing business with Indianwearer. The warmth effect, softness, moisture
exporters. Therefore it becomes mandatory forabsorbing quality, clinging minimization, durability, etc
exporters to constantly present variation in designsaffects the wearers comfort level.
and patterns in garments with quality maintenance.Easy maintenance
Free trade scenario has been created in the IndianThe garments which are easy to maintain gets more
market, which has resulted cut throat competitionpreference. Some of the easy care properties are
among the manufactures and exporters for variousminimum iron, easy wash, stain resistant, anti soiling,
things like quality, raw material base, manpower, costmoth proofed, etc. These are certain characteristics
of inputs, etc. required for garment making. Toof the garment which makes them easy to maintain.
sustain the competition various steps are to beGarment Formation
taken, the foremost one is to imbibe the latestThe procedure for garment manufacturing has
manufacturing and production technologies. Thebecome easier due to advanced finishing technologies.
importance of merchandising has increased as it helpsSuch advancement makes the overall garment
in generating high dividends. Branding and presentingmaking process simpler, the garment stays in its initial
diversified products is a value addition for theshape which increases customer contentment and
companies in order to conquer the global market.sales too.