| People always like free stuff. Sometimes they want | | | | repeat customer. Any time someone wins something |
| free things for the sake of getting something free | | | | from a particular company, they are more likely to be |
| and other times they want something free in order | | | | loyal to that company. |
| to make an informed decision about a particular | | | | However, you can run with doing drawings for |
| product or company. At a trade show, you want | | | | various different prizes. You can do a single drawing |
| them to have a good impression of you and | | | | or several drawings in a day and the prize should be |
| sometimes the way to their heart is through giving | | | | relative to your business. Have the participants write |
| them something free that they can enjoy. You want | | | | down their information such as phone and address on |
| attention to be drawn to yourtrade show booth and | | | | their entry ticket and use that information to your |
| giving away free stuff is the way to do it. | | | | advantage later on to “follow-up” with them. |
| It is a good idea to have plenty of giveaways such | | | | It is quite amazing what a good giveaway can do. If |
| as magnets, pens, business cards, brochures, candy, | | | | you’re known as the trade show booth that |
| and even food. Food tends to be a different type of | | | | gives away freebies and prizes, then people will be |
| giveaway at a trade show, but doesn’t have to | | | | flocking to you. This gives them a great opportunity |
| be extravagant. The food can be cookies, | | | | to see what it is you have to offer and for you to |
| doughnuts, popcorn, or anything that people will be | | | | accumulate more sales and sales leads. It is true that |
| able to easily eat while walking around or, better yet, | | | | doing such giveaways cost money, but many times it |
| browsing your booth. If at all possible, you can try to | | | | takes spending money to make money. The idea is |
| package your food items with your company’s | | | | to get a higher return on your investment so that |
| contact information. They’ll remember you as | | | | you make back everything you spent and then |
| being the booth with the popcorn balls or the | | | | some. |
| amazing glazed doughnuts. Perhaps by packaging it | | | | The trade show booth that isn’t doing any kind |
| with a business card or a napkin with the company | | | | of giveaway will most likely not get the same |
| name, they will remember the name of the company | | | | attention you will unless they have a product that |
| that gave them the great snack. | | | | customers cannot resist. This does happen once in a |
| Another great idea to bring in more business is to | | | | while, but trade shows are very competitive, so it is |
| have a gift certificate giveaway. You can do this by | | | | about coming up with an innovative idea and utilizing |
| advertising that everyone who comes into your | | | | that idea to yield a profit. Giveaways can do that. |
| booth gets their name put into a drawing for a free | | | | They give the customer something to enjoy, |
| giftcertificate . This encourages them to come to | | | | something to look forward to, and something to tell |
| your booth, which will most likely result in them | | | | others about. Anytime someone wins something or |
| browsing around. Chances are, they’ll buy | | | | gets something free, they have to tell their friends |
| something, come back after the drawing, or tell | | | | and family, especially when they win. Anyone who |
| someone else about what you’re doing. As for | | | | doesn’t brag when they win just isn’t |
| the giftcertificate winner, they will be excited to cash | | | | human, so take advantage of that. |
| in their certificate and will most likely come back as a | | | | |