| Ever-since Information Technology came into | | | | free version is basically a trial service made available |
| existence, it endured to get out of its abstract self. | | | | to the clients to accustom with the functions of the |
| By understanding the nuances of tangibles, which | | | | site in particular and to encourage them to become |
| ultimately rules one's life, the IT endured to make a | | | | premium members in general. Further all the popular |
| cross over. It initiated the process by providing | | | | B2B portals empower every exporter and importer |
| general information services, net messaging services, | | | | to establish a business relationship among one |
| social networking, etc., to the global masses. But it | | | | another by spending less time and money. Some |
| was able to accomplish certain degree of acceptance | | | | companies use these portals even for their domestic |
| towards this end is only through Business to | | | | trade. |
| Consumer (B2C) portals. It arrived with the punch line | | | | If a trader is looking at an option of doing business |
| "one does not have to leave one's shelter to | | | | through any B2B portal, it would be ideal for his or |
| survive". Unfortunately, B2C online services were | | | | her company to register primarily as a free member |
| confined to end users of particular region and were | | | | and then get upgraded, once he or she is |
| not able to translate the services cost effectively to | | | | comfortable with the functions. The best |
| far away places due to various factors. | | | | recommended membership is the premium |
| While B2C provided ease of getting things being in | | | | membership of any leading portals which comes with |
| one's home, Business to Business (B2B) websites | | | | a host of ingenious features. The premium status can |
| provided services cost effectively by overcoming | | | | increase one's company's chances of getting genuine |
| international trade barriers and through volume. World | | | | trade inquiries. To gain maximum exposure, one |
| Trade Organization's aim of offering multilateral | | | | should register as a premium member of all the |
| trading system in the world, is best responded by | | | | leading B2B portals. |
| B2B portals. The goal of B2B websites is to provide | | | | The major feature of a B2B portal is that it helps one |
| not just multilateral rather an universal trading | | | | to search whatever products or services one is |
| system, that which will in turn allow each player, the | | | | looking forward to sell or buy through "Trade leads". |
| freedom to showcase or source one's product or | | | | A Trade lead is nothing but a description of the |
| service with utmost ease of doing business. | | | | product or service which one extends to the market |
| B2B websites have evolved over a period of time to | | | | with an intention of selling or buying. A Trade lead |
| address the comprehensive needs of the trading | | | | further enables one to minimize the time spend on |
| community around the globe. The innovative concept | | | | business exploration through its product or company |
| has enabled each and every business house to | | | | specific search. Thus B2Bs literally help a trader to |
| advertise one's company with minimum expenditure. | | | | interact with businesses across the world by just |
| Most of the B2B's provide free membership, and the | | | | sitting in one's office chamber and keying in some |
| premium membership comes with a price tag. But the | | | | words of communication. |