Bathroom Hardware Industry How To Deal With Three Foreign Trade Difficulties, "the Mountain"

Bathroom industry is experiencing a lot of ups andSouth America and other emerging markets. For
downs of the financial crisis led to decline in themany domestic exporters, the current economic
international market demand rigidity, rising tradesituation is certainly difficult, but also a lot of hidden
protectionism and other countries, technical barriersopportunities. Chinese market in the eyes of the
to health enterprises in China faced increasingworld as a legendary luminous pearl, strong domestic
pressure to export. By the financial crisis, sanitarydemand will be important future economic growth.
export enterprises are facing varying degrees ofMany companies in the past focused on the export
difficulty, and we have to think more, domesticmarket began to rethink their strategy and this vast
bathroom how to deal with overseas exporters tofertile ground for Mao, the development direction of
the market changes, turning crises into opportunities.future development.
Measures of trade barriers for a breakthrough inMeasures three-brand strategy to speed up overseas
scientific and technological innovationmarketing
For a long time, China's sanitary products low prices,China is a big exporter sanitary ware, but mainly in
popular foreign distributors and consumers, exportsthe form of OEM or OEM export, making a small
doubled. However, with the export volume graduallyprocessing fee, while low-risk and quick results. Form
increased, and the international economic situationfrom the export trend is extremely unfavorable
worsened, more and more countries are beginning toterms, foreign companies have long used the
implement similar stringent technical standards createadvantage of cheap labor in China allows domestic
barriers to trade, increase the health of ourprocessing enterprises in the production of only a
enterprises to develop foreign markets more difficult.modest amount of processing costs, resulting in the
Faced with this trend, the issue of trade protection,number of China's foreign trade towards the simple
health enterprises in China to do is first of all rely onexpansion of exports the amount of increase is
technological innovations to implement industrysubstantially less than the increase in export volume,
standards upgrades. According to experts, technicalexports decreased efficiency, into the only important
barriers to trade first, breakthrough product mustforeign exchange, does not hit the error card.
meet standards to ensure products meet marketDespite our many products in the quality,
standards, the manufacturer shall establish the controlperformance, process and technology with the
system. Sanitary products in addition to meeting localinternational advanced level has been small, but the
technical standards, should also meet the localdisadvantage is the increase brand bathroom, fully
residents living habits and ways of thinking. Atpassive state, the current crisis gives us a clear
present, the pressure in the case of exports, theunderstanding of a single export processing risk and
Chinese are increasingly focusing on relevantthe conflict between sustainable development. China's
international sanitary standards, product quality andhealth in the future development of enterprises
significantly improved compliance with the relevantshould pay more attention to construction and
technical standards as far as possible to avoid thedevelopment of own brands and develop its own
standard barriers to exports caused by disputes. Withbrand, brand awareness and good planning. For the
the strength of our health enterprises gradually, thecharacteristics of foreign trade enterprises,
current product standards more and more healthenterprises should fully understand the market
enterprises have met or exceeded stringent productchanges, moderate grasp the scale of processing, the
standards in foreign countries. High standards ofcreation of OEM and own brand combined with the
product, reasonable price will be the key factor inOEM to determine a reasonable proportion of own
breaking the barriers in order to win a larger marketbrand, not only through the OEM learning master the
abroad.world-famous brand management and technology,
Measures 2 to maintain U.S. and European marketsbut also broke through its own brand reputation in
open up new marketsthe domestic and international markets, expanding its
By the financial crisis, the United States, Japan andown brand of market share, improve the
Europe the three major trading partners demand fellcompetitiveness of enterprises. Before the crisis
sharply in the international market decline. Accordingbroke out in Chaozhou several foreign trade
to statistics in recent years, the United States, Japanenterprises in the Southeast Asian market had
and Europe market share of China's exportsstarted its own brand marketing, brand joined in the
accounted for more than 60%. But the Unitedform of open stores, so when the economic crisis,
States, Japan and Europe because of the financialthe impact on small businesses.
crisis led to the economic downturn, demand greatlyIn short, with the comprehensive competitiveness of
reduced. It is understood that the Canton Fairenterprises in China sanitary increasingly, in industry
exhibitors from Europe, the United States, Japan,standards, product quality, production technology and
orders have different levels of reduction, whichother aspects of advanced health and growing gap
causes a sharp decline in export orders, making thebetween the small enterprises. With increased
survival of many export-oriented enterprises arecompetition in international trade, the traditional
facing pressure.low-cost export processing path in the new form
Fair trade on the data analysis that will be bullish inmust be properly adjusted. The formulation of
2009 Autumn Canton Fair, "A lot of European andnational policies in the future will also encourage
American buyers will consume the inventoryinnovation and brand strategy guide, rely on cheap
completed in the second half, I believe that in 2009labor and the expense of non-renewable resources
the turnover will increase the fall Fair." But in theand the environment, foreign trade development
current, facing difficulties right now, on the one handmode will gradually be limited, China should take
try to maintain in Europe, the United States, Japan'sadvantage of health enterprises to speed up
major markets, and actively invite new customers toenterprise restructuring, the crisis, self-improvement,
the scene procurement; the other hand, the searchto develop a viable response to the development of
for new markets as another, vigorously developstrategies to broaden the market.
South-East Asia, South Asia, Middle East , Africa,