| Baidu, the leading Chinese language internet search | | | | This year sees both SMEs and b2b market are |
| provider, is rumored to be secretively planning a B2B | | | | entering winter. Many SMEs and b2b companies are |
| platform, similar to that of Alibaba, and is to adopt | | | | looking for their way out. The Chinese B2B Study |
| free mode to rival Alibaba (1688.HK), the top industry | | | | Center releases an article, in which experts point out |
| player in China, according to Beijing Business Today. | | | | Alibaba is substantially a kind "Huangye Promotion |
| Hu Xinran, COO of China.tootoo.com, the No.3 | | | | Mode", and its limitations and hysteresis will further |
| Chinese B2B foreign trade website, has joined Baidu | | | | visualize. In this sense, at least three shortcomings |
| recently, which was considered to be a sign Baidu is | | | | exist. First, its effect is hard to evaluate; second, this |
| set to explore the B2B market. | | | | mode can just provide the basic information of sellers |
| Baidu.com, has just announced his Q3 net profit, | | | | as its resource is limited, then the more famous |
| rosing 91.4 pct year-on-year to 347.9 mln Yuan, | | | | Alibaba is, the more sellers are attracted, which will |
| driven by a strong paid-search business. Now it is at | | | | lead to information jam and harder transaction. Then |
| the summit of its power in the search engine field, | | | | search engine is a best choice for enterprises to |
| while the B2B field is confronting its transformation | | | | spend this cold winter. We can see from three |
| stage. Then does it's an wise move for Baidu to | | | | facets: at first, it can save cost for the businesses. |
| enter b2b market in this time? Is it a delicious meal or | | | | Comparing to the year-cost of Alibaba, from several |
| a hot potato? | | | | thousands to millions, it cost much less by using Baidu |
| As a giant search engine in China, Baidu enjoys lots | | | | search engine. |
| of advantages in building a B2B platform. There is a | | | | And encountering the world economic depression and |
| saying "dancing with the search engine" in America, | | | | international financial crisis, Alibaba stock (HKSE: |
| which reveals the importance of search engine for | | | | 1688.HK) declined heavily. While the mainstream |
| e-commerce business. So enterprises e-commerce | | | | search engine companies, such as Baidu, Goolge, still |
| tend to depend on search engine, and more and | | | | can maintain their high perch in stock market, and |
| more buyers and sellers get orders and make | | | | climb continually. The industry experts, such as Wang |
| successful business through search engine. And | | | | Juntao, the father of Chinese e-commerce, points |
| search engine marketing will become a favorite for | | | | out searching engine sale is more advanced |
| SMEs as its low threshold. Baidu can take its | | | | commercial pattern compared to "Huang Ye" sale |
| advantage in search engine field and adopt "cost for | | | | mode. Then we can expect a fascinating viewing on |
| action mode". Another tendency we should realize is | | | | Baidu in 2009. |
| that enterprises are eager for an independent | | | | Having established a trusted and successful business, |
| e-commerce platform, breaking its rely on B2B | | | | e-commerce titan Alibaba should be a clear favorite |
| companies .b This is why there is a saying "dancing | | | | to win in the B2B arena. Where Baidu could have a |
| with the search engine" in America, which reveals the | | | | chance is in bundling a B2B play with its growing |
| importance of search engine for business. While | | | | search marketing business. However, this is what its |
| Baidu's mature internet technology can help them to | | | | power exists and where b2b e-commerce tends to |
| build their own b2b platform and promote to the | | | | develop. This is what called "E-commerce based on |
| e-commerce web2.0. | | | | search engine times". |