Chinese Clothing: Channel Construction For Product Innovation

Europe is an important market for China's clothingattendance and reduced year on year, but a group
exports, one of Europe through the CTAF to moreof Chinese exhibitors have been the focus of the
consumers about Chinese clothing products, so thatexhibition from a simple shift in international trade
more Chinese garments out of China, the expansioncooperation through international trade cooperation
of world influence, and promote China EU textile anddrive product innovation and improve business
clothing industry between fields and level exchangesdevelopment level.
and cooperation and bilateral trade, complementaryEnterprise Innovation Way to Go
advantages, win win cooperation, trade diplomacy isShow, an interview business generally, the global
the CTAF sponsor one of the purposes. Buildingfinancial crisis, foreign sales to businesses brought
through the channel to enhance product innovation,serious impact and influence, some enterprises in
enhance the level of textile and garment industry. So,Europe and America this year, export orders
CTAF After several years of development, exhibitorsdecreased significantly. In this case, companies must
to use the trade platform response to harvest?increase investment in product innovation, to reverse
Channel construction on the stimulating effect ofthe decline in exports and ease the adverse
product innovation is like?situation."Paris based exhibition visitors to buyers,
Exhibition Platform for Product Innovationincluding procurement groups and chain stores, retail
In the CTAF exhibition site, Beijing PanAm, Landuyt,stores, wholesalers, department stores and so on.
Shun mei, composed of well known men's apparelNow the European market, demand has gone down,
brand businesses side by side display area, as thisbut quality requirements are increasingly high, our
exhibition is more eye catching one of the highlights.company to enter the European market, the product
According to the China International Trade Promotionmust be good, to do high end Chinese textile
Branch of the people who introduced the textileproducts. This year the company increased new
industry, which are several brands to participate inproduct development efforts, especially for the
CTAF development for several years, companiesEuropean market oriented product development.
exhibited products from the fabric, workmanship,"Jiangsu exhibitors on behalf of a knitting told
style to the products, and all are more distinctive.reporters.
"With participation CTAF opportunity to not onlyIn this exhibition, many exhibitors brought a lot of
strengthen the European communication and contactdomestic "people have me have, people have my
old customers Di, Huan Wei Gongsi early the nextpriorities," the new product. Toho Textile Co., Ltd.
step of trade exchange Zhunbei Gezuojinxing. DuringJiangsu Nantong is a fabric manufacturer, the show
the exhibition, we are pleased to see Le Yi Xie andbrought hundreds of new fabrics shall, in carrying out
old customers and friends." Pan Am Beijing Garmentthe first day by many foreign customers
Co., Ltd. Deputy General Manager Xiao Feng Huangattention.Yang apparel company in the new booth,
told reporters."Exhibition site limited the situation ofJiang Jinfu chairman told reporters that the company
signing orders, to get to know the new buyers arespecialized in foreign trade business for many years,
often after the show for further contact, Each sidesince last year by Europe and the United States and
talks on trade cooperation in communication, we canthe orders to reduce the impact of product prices
get to know each exhibition of some new buyers."have been declining, the company increased product
Exhibition site a person in charge of Zhejiangdesign efforts and the introduction of Germany
exhibitors told reporters.advanced knitting machine Based on the focus of
Reporters on the scene show that all forms of traderesearch and development this year to design a
exhibitors are basically two types: first is thevariety of seamless cashmere sweater, and the
participating enterprises engaged in foreign trade forchoice of new materials have also been innovative,
many years, most for export products in thesuch as the use of cashmere + wool, cashmere +
domestic and foreign businessmen have hadsilk and other fibrous materials.
experience working, inform customers in advance of"Exhibitors product right path is very important event
exhibitors and agreed to meet at the show, buyers,in recent years, statistics show that production of
trade cooperation site devoted to discussion. Thislow priced products popular and dependable
approach to the main garment, such as the Pancompanies in the European exhibitors, trade effects
American, along the United States, Landuyt, Pan Ruiare not good, and the production of high grade
passengers in. There is also a form of trade is buyerproducts, strong business and product development
site corporate display fancy clothing fabrics, colors,capabilities of enterprises, the participation Harvest
styles, etc., to conduct on site consultation exchange,effect is more obvious and, therefore, Chinese
exchange business cards and contact information, tocompanies must go the road of innovation. "branch of
conduct in depth post contact and exchange, suchCCPIT vice president of the textile industry welcome
circumstances accounted for larger proportion.the remarks, no doubt exhibition platform for Chinese
Foreign Trade Import & Export Co., Ltd. Redenterprises to enter the European market with a
Bean Division Chunhua told reporters that thetotal sound strategy given .
company has brought this year for the EuropeanLooking at this year's CTAF exhibition, exhibitors
market of men's and women's part of thefrom domestic products on display to see, to highlight
development of new products, the Europeanthe economic crisis from oppression, to attract the
merchants during the show constantly on display oneye of foreign businessmen, companies have to
the company expressed interest in women's woolenaccelerate the pace of new product introductions,
jacket and asking price, the exhibition of theparticularly around the European market, many
enterprises, learned a lot.In the CTAF exhibition site,companies developed products targeted to continue
the reporter visited more than 20 exhibitingefforts to maintain in the European market share and
companies, to hear many of these voices: "the Parisprofit margins.Adhere to the quality win, but also the
Zhankuaijinhang trade negotiations, we also focuseddomestic part of the show exhibitors debut CTAF
Liao Jie Jing Ji Zoushiqingkuang Europe, Shen Guanone of the highlights. Beijing Shun Garment Co., Ltd. is
foreign counterparts companies displaying newthe leading U.S. apparel brand manufacturers, high end
product, sum Find their products and the gapproduct development in line go in the enterprise is the
between the current international popularity, the nextonly choice. According to Shun U.S. company
step for the company's R & D to develop newpersonnel, during the exhibition, visit booth asked
products, new ideas. "By the global economic crisis,more high end suits the customers, most customers
the state of the European economic downturn areare brands, which indicates that high end textile and
still continuing, significant signs of recovery yet. In thegarment products in Europe and the United States is
CTAF, we are pleased to see that, although thestill the mainstream of popular brands positioning.
impact of economic downturn, trade show