Culture Shock and International Business - Tips for Women

If this is your first trip outside the U.S., you areshopkeeper over prices when you are trying to pick
probably looking forward to the new, excitingup a few souvenirs can be physically and mentally
experiences that are in store for you. Unfortunately,exhausting.
when you arrive in your first foreign country, insteadAttitude Adjustments
of feeling excited and full of energy, you mayRecognizing that any uncomfortable or negative
unexpectedly feel depressed, disoriented and lonely,feelings you're experiencing in this new culture are
especially if you are traveling alone. The greater thenormal will help alleviate your discomfort. It's also
difference between this foreign culture and thehelpful to know that others have similar reactions.
American culture you're familiar with, the moreRemind yourself that you are traveling for a purpose
pronounced these feelings might be. The technicaland that you'll be going home when your job is done.
term for this is "culture shock."Here are some suggestions that may help ease your
For many Americans in foreign countries, theadjustment:o Take care of your health. Get plenty of
language barrier is often the most difficult issue tosleep and be careful about what you eat and drink.
cope with. If you do not know some simple phrasesGet daily exercise.o Relax. When the noise and
in the language of your host country, you will feelcrowds get to you, take some time out for yourself.
very isolated. How do you communicate with othersConsider bringing a tape deck and a relaxation tape
to find a place to eat or to find your way aroundwith you to listen to for twenty minutes a day.
town? What do you do for entertainment? TheLuxuriate in a bubble bath.o Don't mope around your
movies are in a foreign language and there are fewhotel room. Stay active: jog, swim, or join a local
places available where you can socialize easily. Youexercise group if you have an extended stay. Take a
suddenly feel very alienated.walk through a local park or visit a museum (check
Dealing with foreign currency can also be a problem.with your hotel first on what areas are not safe and
You have to do mental calculations every time youshould be avoided). Re-center yourself by focusing
try to buy something. How much does this cost? Allon your strengths and pursuing your interests.o Keep
of these coins look alike. How much change do I getyour sense of humor. Look for the amusing aspects
back? This can be very intimidating, especially ifof your situation. At least you will have lots of good
bargaining for goods is part of the culture.stories to tell when you get home. Laughter releases
While a brief, voluntary exposure to a new culturetension.o Know you are envied. Many people
can be temporarily unsettling, with some awarenessappreciate the exotica of other cultures and would
of what you are experiencing and a few techniquesgive their eyeteeth to be in your position. This should
to deal with it, you will soon begin to enjoy your visit.bring you some sense of satisfaction.o If you are
Before your trip, learn as much as you can about thetraveling for an extended period of time, try bringing
culture you are going to visit. Read some books ona few things from home to put in your room, such
the history and customs of the country. Travelas photos, your favorite pillow and maybe some of
videos are especially helpful and readily available fromyour favorite CD's to play while walking around.o
the library. Get some foreign language audiotapesTravel with a companion. If you know someone else
from the library as well and learn a few importantwho is also traveling on business, think about
phrases, such as "Where's the bathroom?" "Waiter,"coordinating your schedules to meet for dinner or for
"How much is this?" "Please," and "Thank you." You'llsightseeing. It is easier to face a new environment as
likely run into foreigners who speak some English anda team than to face it alone.
who love to practice it on visitors. If you know aPreparing for Culture Shocko Get to know the people
few phrases in their language they are oftenyou will visit. Use phone, fax, or letter to initiate your
encouraged to try out their English on you. Also learnrelationships. A friendly reception is more likely to
something about food names and ingredients so youawait you when you arrive.o If you are traveling to a
will feel more secure in ordering from the menu in acountry for the first time let your hosts know and
restaurant. If you have the opportunity, seek outask them for some advice on what to do and see
some ethnic restaurants at home and try out thesewhile you are there. You might find that they will
exotic foods before you leave.spend more time with you if they know you are
Plan to do some sightseeing in your spare time. Makethere for the first time, and may even make
a list of the key tourist attractions and find out fromarrangements for you or help you arrange to see
a travel agent how to get there from your hotel.some cultural events or take a tour. Most hosts will
Take a city tour after you arrive to familiarizeappreciate your interest in their country and culture,
yourself with the area. You can usually bookand this will help enhance your relationship.o List
English-speaking tours at your hotel once you arrive.places you think you might want to visit. Jot down
Plan to keep yourself busy. Above all, don't hide outinteresting day and evening destinations that you
in your hotel room moping.might like to visit in your spare time.o Plan your days
There are many American and othercarefully, finding activities that will help you fill your
internationally-known hotel chains in most countries.spare time. If you are very busy, you will have little
The staff there usually speaks English quite well andtime to experience culture shock.
the hotel will quickly become your home away fromExploring On Your Owno If you can, take a city tour
home if you feel comfortable in it. Look for a hotelsoon after you arrive. This is a safe and comfortable
with a gym, swimming pool, jacuzzi, severalway to become familiar with your new environment.
restaurants, a sundry shop and perhaps a loungeShort tours (about four hours) in English can usually
where you can relax in the evening. Get the businessbe booked at the hotel, where you will be picked up
card of a reliable taxi service as well as the hotel cardand dropped off afterward. Tours also provide a
with its address and phone number in the localgood opportunity to meet other women business
language and be sure to keep it with you when youtravelers.o Do a little bit of sightseeing each day.
go out. Show it to the taxi driver when you areVisiting even one city site on the way back to your
ready to go back to the hotel. Some hotels evenhotel from a meeting or on the way to lunch or
offer a shuttle service to the center of town as welldinner will help give you a deeper understanding of
as to the airport so you don't have to bother withthe culture and the people.o If the area is safe for
taxis. Become friendly with the hotel concierge whowalking (ask at the hotel), get a map and explore.
will usually have walking maps, restaurant suggestions,Your hotel will provide a map of the surrounding area
theater and museum tickets, and shopping tips andat your request. A walk through the neighborhood will
who is there to make your visit as pleasant ashelp you see how people live and work. Be smart
possible.about walking and do so only during daylight hours
Women traveling alone have the added burden ofand in safe areas.o Hire a driver or use a taxi. In
being an anomaly in some foreign countries wheremany countries it is very reasonable and a safe way
few women are employed in executive positions into sightsee. Renting a car in foreign countries may be
the business world. You might find people staring ormore than you can or would want to handle. In many
being downright rude. Ignore them. Focus on yourcountries public transportation is your best bet --
strengths, take a few deep breaths, relax and moveexcept during commuter hours when it may be very
on.crowded.o Plan your travel routes. Keep the
Exhaustion is also common when traveling. Jet lag is atelephone numbers of taxis, and bus and train route
physical phenomenon and the greater the change inmaps with you, as well as a card from your hotel in
time, the more time needed to adjust. On some tripsthe local language in case you get lost. City maps can
you may find night and day completely reversedeasily be obtained from tourist offices at the airport
from home. In addition, major cities in Europe, Asia,or downtown as well as from your hotel concierge or
and South America are quite congested and have adesk clerk.o Establish familiar grounds. Frequent
higher level of noise and air pollution than you may becertain lunch and dinner spots and evening hangouts
used to. When all of the noise and congestion beginsto help you establish a rapport with the owners and
to feel overwhelming, take time out to relax. Getlocals and make you feel like you're part of the
plenty of sleep, eat lightly and drink lots of fluid,group.o Talk to locals who speak English. They
preferably bottled water. Get some exercise everyappreciate the chance to practice their English and will
day even if it is just a walk around the block (if thebe delighted at your interest in their culture and more
area is safe). Bring your laptop computer. Rememberthan happy to answer your questions about it.
your friends and family are only an e-mail away.Adaptingo Be flexible. Allow plenty of time to get to
Above all, keep your sense of humor. This is anappointments. Bring a book to read in case you have
experience to be enjoyed; make the most of it.to wait. Try to figure out ways to avoid offending
Feelings You May Haveo Depression: When you haveyour hosts while satisfying your own needs.o Be
to deal with great multitudes of people speaking apatient. People in foreign countries are not usually as
foreign tongue, and with vastly different customsdirect or in as much of a rush as people in the U.S.
and lifestyles, it is easy to become anxious andWhen you feel yourself getting uptight, take a few
irritable. The resulting feeling of being helpless to dodeep breaths and visualize a calming scene.
anything about your situation can lead to depressionRemember that people won't behave the way you
and an overall loss of energy.o Disorientation: Youexpect or want them to, and getting upset won't
may be traveling to countries where English is notmake you or them feel any better.o Ask your hosts
used on street signs, office buildings, or restaurants.some questions about their country and culture. They
Panic can set in quickly. It is not only very frustratingwill usually enjoy talking about it, which will help you
to try to find your way in an unfamiliar environment,better understand and appreciate what you are
but it can also be frightening when you don'tseeing.o Develop friendships by showing interest in
recognize where you are and realize that you can'tyour hosts. This, in turn, will help overcome what you
just ask anyone to help you.o Intimidation: We all likemay initially perceive as a negative environment.o
to feel that we are organized and in control of ourKeep an open mind. Look for similarities and intriguing
environment. In other countries, however, you maydifferences between your culture and the one you
feel frustrated and thwarted by the numerous stepsare visiting. Focus on the good aspects. Try role
it may take to do a simple task such as paying forreversal--how would you react if a foreign
some purchase.o Alienation: When you travel abroad,businessperson visiting you in the United States
you may feel out of place, particularly if you don'tinsisted that their way of living and doing business
speak the language. In many countries it is not likelywas the only way? When you're in another country,
that you will be invited to join a social group or evenremember to do as the locals do, since it is your
be approached at a social gathering. You will moreways that may seem strange or offensive to them.o
likely be left on your own, which may cause you toTry to remember to keep a sense of humor. When
feel rejected and uncertain about how to proceed.oyou feel confused, embarrassed, or upset, smile,
Boredom: Because of language difficulties, there aresmile, smile.
not many places you can easily visit in the eveningsFree Time
or on weekends. Since you don't know too manyIt is inevitable when you travel that things won't
people, you can't even make phone calls to lessenalways go according to plan. You will probably
your isolation. Sightseeing presents bothexperience delays and have free time. In general,
transportation and language problems as do sojournswhen you travel internationally it is wise to allow
to the movies and theater -- but how many timesmore time to get to where you are going. You will
can you watch the same CNN or Sky Net programsmost likely experience a delay at airports, on public
on TV?o Exhaustion: You truly do expend moretransportation or from traffic. You might have
energy doing less when you are on the road.difficulty finding an address. You might also find that
Adjusting to jet lag, getting to your businessa meeting has been canceled or rescheduled once
appointments on time, maneuvering through crowdsyou have already arrived. In general, be prepared for
on the street, finding a cab, and haggling with aunexpected free time.