| Designing effective trade show booth displays | | | | must also explain what your company actually does. |
| shouldn't require a degree in advanced chemistry or | | | | Ask a friend or colleague to quickly glance at your |
| nuclear physics. In actuality, it is basically just requires | | | | design and then ask them who you are and what |
| a bit of common common sense (and following the | | | | you do. |
| three guidelines listed in this article). Unfortunately, the | | | | Third, you need to explain WWIFM (what's in it for |
| fact that it is common sense doesn't mean effective | | | | me, "me" being your potential customer). This is a |
| trade show booth displays are all that "common". | | | | critical part of having an effective design. People are |
| From my experience, many exhibitors just don't use | | | | interested in how you can help them - that is why |
| their heads when they create their trade show | | | | they will stop and talk. For example, if you are a |
| design. But if you follow the common sense advice in | | | | marketing firm, you might say how many new |
| this article, you'll know how to create and design an | | | | customers you can get them. Whatever you do, |
| unique and effective trade show booth display that | | | | remember to tell people how you can help them - |
| will drawing prospects walking by booth into your | | | | this is the most important part of any effective |
| booth, where you can convert them into customers | | | | design. |
| (and isn't that the reason you're at the trade show | | | | In the end, it comes down to this. Designing |
| to begin with?) Creating an effective design is a | | | | effective trade show booth displays means creating |
| simple matter of focusing on the following three | | | | a design that does the three things above. Your |
| points. | | | | design has to get noticed and stand out from the |
| First, you need to get noticed. Think of your trade | | | | other designs. Your booth design should have your |
| show booth as a needle in a haystack. Your booth | | | | company name at the top and what your company |
| design must differentiate your display from all the | | | | does. And most important, you need to list the |
| other trade show booth displays. You won't get | | | | benefits your offer (how you can help people). If |
| much booth traffic if people just ignore your booth | | | | you want to be successful at trade show marketing, |
| and walk on by. One time-tested way of "getting | | | | you must insure your trade show booth display |
| noticed" is to have a catchy tagline with a captivating | | | | design does these three things. Good luck with your |
| background image. | | | | next trade show! And may you end up with more |
| Second, your design needs to clearly state who you | | | | trade show booth traffic than you know what to do |
| are and what it is that you do. Make sure your | | | | with! |
| company name is at the top and is easy to find. You | | | | |