| December 2003, the Taiwan elite air refrigeration | | | | to June rose almost doubled between the soaring |
| companies listed in Shanghai, China, a move the | | | | price of copper, which we have a large impact on the |
| company has brought a lot of money, but also | | | | central air-conditioning end product costs by 10% |
| tremendous pressure. Take root in China in | | | | -20%, while product prices did not do the |
| determining the market, ace air in China Hsi Jiang | | | | corresponding rate adjustment, which significantly |
| Guoxiang Refrigeration Industry Co., Ltd. is facing a | | | | reduced the company's profit margins, many |
| more complex environment, rising raw material and | | | | businesses operate has become very difficult. We |
| competitive and so on. Sought in the greater China | | | | can only continue to improve the price adjustment |
| market development Guoxiang, while investment in | | | | mechanism, the adjustment of product sales |
| plant capacity expansion, on the other side from the | | | | strategy, to absorb the pressures caused by rising |
| talent pool, such as changing sales model adjustment, | | | | costs to maintain the level of competition. |
| mobilization of resources to the central air | | | | HC Network: Ace to face the highly competitive |
| conditioning line multi-brand forward. Recently, the HC | | | | air-conditioned environment for the domestic market |
| network in Zhejiang Guoxiang Refrigeration Industry | | | | will take what coping mechanisms, and business |
| Co., Ltd., Mr. Yan Shujing, general manager of global | | | | strategy? For the overseas market reported that |
| marketing for the interview, around the company's | | | | the attitude of what? |
| development strategy, brand building and energy | | | | Yan Shujing: For the domestic market, we are building |
| saving environmental protection, central air | | | | new factories and expand production capacity. |
| conditioning dialogue. | | | | Guoxiang Shanghai plant will be completed in 2007 |
| Zhejiang Guoxiang Refrigeration Industry Co., Ltd. | | | | moved the first half of the work, also in Dongguan, |
| General Manager of Global Marketing, Mr. Yan Shujing | | | | Chengdu factory and construction, the layout of the |
| HC Network: December 8, 2006, in Beijing flagship | | | | three plants will allow us to integrate more closely |
| product launches at the air-conditioning, you | | | | with the market and easy for customers to provide |
| mentioned that the domestic central air-conditioning | | | | better service. |
| industry is extremely competitive, comprehensive | | | | We will work to develop export business, create a |
| understanding of how such a state? | | | | national brand in China. Exports facing more complex |
| Yan Shujing: Nearly two years, the central | | | | international trade environment, RMB appreciation, |
| air-conditioning industry faces price volatility of raw | | | | rising raw material prices, higher oil prices on the |
| materials of interference, competition intensified, | | | | export trade will produce relatively large effects, |
| manufacturers profit margins narrow, the pressure of | | | | while European and American developed countries in |
| survival is very large. However, increased demand for | | | | technology and also have relatively high tariff barriers |
| central air-conditioning market to promote the | | | | to trade, so to open international markets can start |
| industry's major manufacturers have expansion, | | | | with relatively low barriers of countries and regions |
| increase productivity, open interest in Chengdu, | | | | started. |
| Trane, and Tsinghua Tongfang in Taicang, some | | | | HC Network: Central air conditioning at home, the |
| actions have been beautiful, can feel increasingly | | | | brand everywhere, Guoxiang goal of brand building |
| strong competition atmosphere. To this trend, the | | | | and thinking what is it? |
| central air-conditioning industry growth rate of | | | | Yan Shujing: Branding is not a simple concept, but |
| manufacturing capacity may exceed demand growth. | | | | overall strength include business services, distribution |
| If the enterprises manufacturing capacity to the limit, | | | | channels and marketing strategies of the highlights. |
| supply capacity will be much larger than market | | | | Company's products is the core of brand building, to |
| demand. Economic growth is limited, so competition | | | | become first-line brand, it must have a clear product |
| will become more intense. | | | | advantages. In product development, our basic idea is |
| Addition to business development effort to bring | | | | to differentiate the introduction of distinctive |
| competitive pressures, fluctuations in raw material | | | | products. |
| prices, the impact of the central air conditioning | | | | I am China Crafts Suppliers writer, reports some |
| industry is also very deep. In 2006, the industry will | | | | information about h street skateboards , motorized |
| face a crisis of rising raw material prices. In April 2006 | | | | surf board. |