| Marketing experts have long known that combining | | | | show exhibits will stand out. Add something to your |
| multiple outreach methods will drive more leads than | | | | media that informs viewers in the target area of the |
| relying on a single tactic. As marketing has evolved in | | | | upcoming event. |
| recent years, there are now more techniques than | | | | Leverage The Internet To Your Advantage |
| ever to create new leads. This revolution has | | | | Banner stands and advertising cost money. The |
| touched all corners of the marketing world, including | | | | internet, on the other hand, offers powerful tools at |
| trade show displays and banner stands. Cutting-edge | | | | almost zero cost. A website or web presence is easy |
| techniques have emerged to harness the power of | | | | to change, compared to the difficulty of deciding on |
| several major strategies - without buying new banner | | | | new banner stands or paying for a new |
| stands or media time. | | | | advertisement. Your web presence should mesh |
| Begin With Trade Show Exhibits | | | | flawlessly with all other aspects of your strategy. It |
| From the moment you have signed up for trade | | | | should present the current image of your brand, and |
| show displays, exhibitions become a part of your | | | | it should also be a source of information for anyone |
| overall strategy. It is generally unwise to have your | | | | interested in visiting you at the event. Don't be afraid |
| booth be a standalone. It is better to integrate it into | | | | to link to the website of the venue itself or the |
| other campaigns that you may be running or are | | | | event website; visitors will appreciate the |
| planning to run. There are two ways to plan the | | | | convenience of easy navigation. |
| strategy: the first is to let the booth lead a new | | | | Also be aware of social media sites like Facebook |
| campaign, or to have the trade show exhibits be a | | | | and Twitter. Ensure that your fans and followers |
| part of an existing campaign. | | | | know that you will be present at the event. Have it |
| The first method may be useful if you are launching | | | | prominently featured on your webpage, and show |
| a new product or a major brand overhaul. However, | | | | potential visitors where they can buy tickets if |
| caution should be used when picking the event to | | | | necessary. If possible, have a map leading people |
| launch such a change. You need to be certain of | | | | directly to your booth. |
| widespread exposure, and you should be confident | | | | Combining Different Techniques |
| of media exposure. If you change your image and no | | | | The most important thing to consider when planning |
| visitors know that you've changed, the campaign | | | | a comprehensive strategic marketing campaign is that |
| based off the new image may not succeed. | | | | it presents a unified message. Many companies find it |
| Consider Your Current Ads In Light Of Your Trade | | | | helpful to brainstorm and determine one simple |
| Show Displays | | | | message that all elements of the plan must convey. |
| What is your present marketing strategy? Are you | | | | Your trade show displays must present the same |
| running media or print advertisement? To what | | | | message that is found on your current ads. Likewise, |
| extent are you embedded in your current brand? If | | | | your internet presence must say the same thing. |
| you have a very clearly defined market share - or | | | | With a unified message broadcast through the |
| have recently created pricey new ads - you should | | | | internet, the media, and in person at the event, you'll |
| probably avoid new advertising. Perhaps consider | | | | find that the different techniques become mutually |
| targeted advertising in the city where your trade | | | | beneficial and often lead to better results overall. |