| Let's say you have decided to start your own | | | | income away from legitimate workers, and as the |
| business. You wish to set up a retail or wholesale | | | | poor quality of fake merchandise is revealed it may |
| outlet that distributes clothing, food, or electronics | | | | dilute the trustworthiness of the brand. Word of |
| throughout your region, state, or even worldwide. | | | | mouth is a powerful marketing tool, and if a |
| You know it's important to get products to sell at | | | | consumer isn't observant enough to tell a false item |
| cost, so you can earn a profit through sales. You | | | | from a genuine one, it won't matter to them when |
| may discover, however, that the price of goods may | | | | they receive faulty merchandise. They will see the |
| be too much to handle as you prepare to launch. The | | | | logo and let people know not to buy. |
| temptation to cut corners with products that aren't | | | | When you, as a business owner, deal with |
| quite genuine is tempting. | | | | counterfeiters you put your own reputation at risk, |
| When you visit a global trade portal looking for | | | | too. Should product fall apart or break down shortly |
| potential suppliers, you want to be sure each | | | | after purchase, customers will know not to offer |
| company you deal with is legitimate, and offers a fair | | | | repeat business. If injury or illness results, too, you |
| price. If you suspect a vendor wants to sell you | | | | could be held liable. |
| counterfeit goods - knock-offs of top shoe and | | | | It's important to engage in international trade |
| clothing brands, jewelry and electronic devices - | | | | exchanges with reputable suppliers in order to |
| know that if you agree you hurt not just your | | | | maintain a successful business. Browse any supply |
| business, but put the economy at risk. | | | | chain portal for information on solid suppliers of |
| Counterfeiters Hurt Global Trade | | | | clothing, antiques, household items and perishables. |
| When you deal with dubious manufacturers, you | | | | Don't fall into the temptation of cutting corners with |
| contribute to the weakening of supply chains. As | | | | counterfeit items - it could prove costly later on. |
| more money flows into these operations, it takes | | | | |