How the United States to Promote the Brand Economy

e their own brands by "five Pushing Hands"SMEs through industrial clusters to encourage the
As the world's largest economy, the United Statescreation of regional self-brand. Silicon Valley, for
has many well-known brands. According to "Forbes"example, the course of development in Silicon Valley,
magazine selected the 2010 date the world's mostespecially in early development, government support
valuable brand, the United States, Apple, Microsoft,plays an indispensable role. In 1953, the United States
Coca-Cola, IB M, Google, McDonald's, General Electric,formulated the "Small Business Act" and establish a
Marlboro, Intel accounted for the first nine seats,federal level, the Small Business
foreign brands only Nokia into the top 10. RegionalAdministration for loans guaranteed high-tech SMEs.
self-brand, high-tech enterprises has the cradle of theIn 1958 formulated the "Small Investment Law",
United States --- Silicon Valley, auto industry veteranallowing small investment companies to the U.S. Small
base --- Detroit --- a symbol of Wall Street and otherBusiness Administration to borrow three times their
financial industry.assets, loans, and enjoy low interest rates and tax
The United States can not develop without its ownincentives. 80s of last century, the Government has
brand of vigorous government support. To nurtureformulated the "Small Business Innovation
and protect their own brands, the U.S. governmentDevelopment Act" and "Strengthening of Small
laws and regulations, policies and measures, financialBusiness Development Act" and, according to the
support has taken a series of measures.proportion of funding available to SMEs. In addition,
Encourage enterprises to create its own brandthe Government, through the order form to the
Government policies play a leading role, encourageSilicon Valley some of the information industry
enterprises to create its own brand. Financial crisis,projects the federal subsidies for research and
the growing importance the U.S. government todevelopment.
cultivate new economic growth points, new energy isIncrease procurement of own brand products
considered the most promising industries. ObamaAs early as 1933, the federal government
choose to develop new energy sources as of thepromulgated the "Buy American Act" for the
"crises" to "opportunity" to revitalize the U.S.Government procurement of goods, priority should
economy is the main policy instruments in order to ridbe buying American products. Obama introduced in
the U.S. dependence on foreign oil, in the new energythe last year, large-scale economic stimulus bill, to
occupied high ground and continue to make the U.S.further strengthen this bill's protectionism, in "Bu
act as the world economy, "leading sheep. " U.S.Weibei the United States right commitment to
economic stimulus plan, as the main areas of newinternational agreements" under the prerequisite that
energy, solar energy is a top priority.stimulus packages to support the project
The U.S. government in the next 10 years, 150 billionXiangmubixu use the "domestic" steel and other
U.S. dollars into funding alternative energy sourcesmanufactured goods.
including solar research, provide tax incentives for theIntellectual property rights legislation to protect its
related, and efforts to purchase energy efficientown brand
products and renewable energy products.To strengthen its own brand in overseas markets
Government loan guarantees and other ways to helpintellectual property protection, intellectual property
through the solar energy industry business weatherprotection in domestic law the United States
the storm. In addition, the United States Congressconducted a number of international extension. To
passed the "Emergency Economic Stabilization Act ofcombat a foreign tort, the United States issued a
2008, the United States" continues in the October 3,"Special 301", and amend the "337", and actively seek
2008 due to 8 years the federal solar investmentprotection of intellectual property into the multilateral
credit incentives, but also for the solar industry fortrading system, such as to the achievement of the
the development of a sustained policy support.World Trade Organization, "Agreement on
Encourage businesses to create a regionalTrade-Related Intellectual Property Rights" and so on.
independent brands