| Even though many companies have "gone global", | | | | work with. No matter how much money any |
| offering services and products irrelevant of | | | | company spends on marketing and advertising tools, |
| geographic location of their offices or their clients, | | | | it is the word of mouth advertising that still reigns |
| the market for local business seems to have | | | | supreme in the world of business development. It can |
| weathered the global phenomenon, in fact, many | | | | make a small company that has performed well for |
| consumers still look to a local business first to provide | | | | their local clients and can also be devastating for the |
| them with what they need. | | | | largest company that has failed to fulfill their business |
| The Face to Face Difference. In a society where | | | | promises. |
| people are becoming more and more reliant on email, | | | | Keep an Ear Out. For a local business looking for |
| IM's and texting to talk, and where social media sites | | | | leads, keeping their ear to their local market through |
| have replaced having coffee with friends, when it | | | | surveys or marketing tests can give them effective |
| comes time to find a local business contractors, many | | | | leads that their sales team can go about turning into |
| people still feel the need of face to face business | | | | new clients. Prospects can be found via email |
| transactions. Especially when that business will bring a | | | | marketing, auto-responders from websites and even |
| contractor into the home or office of their client, | | | | from advertisements, web and print alike. Doing |
| making a connection on a personal level helps to | | | | regular due diligence in their target market can be |
| establish the trust needed for both parties. | | | | highly beneficial to their business. Locally, this obvious |
| Whisper Down The Lane. Married with the idea of | | | | interest in their clientele can not only build brand |
| using local business for an added personal touch in | | | | awareness for their company but can generate that |
| their business transactions is the reliance on word of | | | | ultra-powerful word of mouth advertising that will |
| mouth advertising when choosing a local business to | | | | build their bottom line over time. |