| International business expansion can be expensive | | | | International Development |
| and laden with risks. Well this is true when companies | | | | Today most businesses understand the value of |
| limit themselves to only using traditional marketing | | | | having a blog. Instead of thinking with traditional |
| methods in their international business development. | | | | marketing mindset, why not use today's trend in |
| This can also be the case when companies use some | | | | social media and start off your international business |
| internet marketing but rely heavily on traditional | | | | expansion with a single communication tool specifically |
| marketing methods. | | | | targeting one foreign country. |
| Creating foreign language content for one internet | | | | For example, Abercrombie & Fitch has a blog in |
| marketing communication medium is a good way to | | | | French specifically targeting the French market. They |
| start. | | | | are not physically present in France. It is getting |
| Traditional & Internet Marketing Mix | | | | recognition. |
| Today's best marketing practices are based on | | | | Creating foreign language content for one internet |
| implementing both internet marketing and traditional | | | | communication medium will greatly reduce your costs. |
| marketing campaigns. Companies rarely rely on both | | | | It would be easier to keep control on from where |
| methods to the same extent. One marketing | | | | you are now and reduce a large percentage of the |
| environment is often used more than the other. | | | | risk involved with your international expansion. |
| The emphasis of either of these marketing methods | | | | Companies seeking international business |
| depends on several factors including the company's | | | | development should look at how they can use this to |
| culture and history. It can be said that traditional, long | | | | their advantage. Internet marketing can be used as |
| standing companies now have to develop real | | | | the sole marketing strategy when targeting a foreign |
| internet marketing strategies, beyond the brochure | | | | market in the beginning. |
| website. And it is recognized that internet companies | | | | A Dynamic Foreign Lead Generation System |
| will get better results with some traditional marketing | | | | Once you get some feedback from your foreign |
| added to their marketing mix. | | | | market you would be in a position to adjust your |
| Internet Marketing Reduces Risk In International | | | | offer to fit better with your foreign market and |
| Expansion | | | | develop your first foreign client base using only |
| When considering your international business | | | | internet marketing strategies. Your first clients could |
| expansion internet marketing reduces the risk in | | | | finance further foreign language communication to |
| international expansion. But how can you really | | | | create a more dynamic internet marketing lead |
| develop your business with internet methods? Some | | | | generation system. |
| companies put up a website and think this opens | | | | An effective internet marketing campaign will give |
| their doors to international clients. Yes, it may. But | | | | your company the knowledge you need to make the |
| the results will be very limited. | | | | international business decisions. You will then be able |
| An interactive internet marketing campaign must be | | | | to choose which traditional marketing you should use |
| carried out in each and every foreign market you | | | | to further your expansion. As your international |
| want to target. Simply having your website written in | | | | business you will then move towards localized |
| a way that communicates with you will not get you | | | | websites in all of your foreign markets. This is how |
| many international clients. | | | | to become a truly international company. |
| A Single Foreign Language Blog Can Start Your | | | | |