Italian Manufacturing : Succeeding Against the Odds

a high level of freedom in business, trade anddesigners have helped bring Italian fashion to
investment, Italy is a first class exporter of goods. Inforefront of world fashion.
spite of problems such as slow growth, in comparisonWith its brands advertised and sold around the world,
to many nations in recent years, it has managed toItalian clothing is familiar to pretty much everyone.
maintain its lead in many sectors.While Italian fashion has the image of catering to the
Italy had the world's 6th highest exports (US$luxury market, its real success comes from the
546,900,000,000 in 2008) with their closest trade tiesproduction of casual and designer wear at affordable
being with the other countries of the European Union,prices and to high quality standards.
with whom it conducts about 60% of its total trade.As well as clothing, Italian fashion is also very popular
Italy's largest EU trade partners, are Germany (13%),in fields such as handbags, shoes, jewelry and
France (11%), and Spain (7%).eyewear. Often hand-made and customized, the
There are no significant deposits of coal, iron or oil.quality is second to none. A very highly developed
Most raw materials needed for manufacturing andretail distribution network for these products also aids
more than 80% of the country's energy sources arein their popularity.
imported. Even though Italy doesn't have the naturalItaly's automotive industry is one of its success
resources or cheap labor force to make it a naturalstories. Fiat came to symbolize Italy's growing
manufacturing center, the goods that it exportseconomy when Italy was rising rapidly, but Italian
perform well and are well-known globally for theirautomobiles now call to mind various names like
quality.Ferrari, Lamborghini and Maserati.
The backbone of the manufacturing sector is a fewNames like these are a testimony to the diversity in
internationally known multinationals, operating inthe range and variety of automobiles produced in
company with large numbers of small and mediumItaly. Whilst their lower priced cars have struggled to
enterprises. Most manufacturing firms are located incompete with those being manufactured in
the north of the country, with very few largeelsewhere, sales of their higher priced ones are
factories in southern Italy. The south contributes toexpected to rise in the future.
the Italian economy in terms of agriculture instead.Engineering is also an important component of Italian
Italy is best known for fashion, cars and engineering.industry. Italy leads in various fields involving the
At the same time, it's name is also commonlymanufacture of complex machines and their parts.
associated with industries such as chemicals, wine,Apart from automobiles, some major exports in the
ceramics and machinery.field are specialized machine tools, machinery and
Fashion is the first thing that comes to mind for mostelectrical goods. With attention to detail and quality,
people when they think of Italian products. Thethese products have remained competitive
fashion industry there first shone during theinternationally.
Renascence and, since that time, a succession of