| | | | | textile enterprises to participate in international |
| Underwear consumption growth is an | | | | competition has provided favorable conditions. |
| important indicator of improving living standards is | | | | Underwear and other textiles, like, there will be |
| one. 20 years of reform and opening up, China's | | | | a stable and predictable environment for trade policy, |
| knitted underwear industry has undergone profound | | | | which will be new opportunities for development of |
| changes in the scale of production, variety | | | | the industry. First, the textile trade is being shifted |
| development, quality grades is growing and improving, | | | | from the bilateral framework of the multilateral |
| in the promotion of domestic apparel consumption, | | | | system, WTO member states will be phased out |
| and to meet international market demand have made | | | | between the knitted import quotas, free trade will |
| the more remarkable achievements. | | | | gradually replace the trade barriers, which have a |
| Unprecedented prosperity in the market | | | | certain competitive advantage of China's underwear |
| Sub-single jersey knitted underwear | | | | industry, will undoubtedly lead to a steady expansion |
| Three types of cotton and flannel, specific species | | | | of exports; the other hand, foreign capital and |
| include cotton sweaters trousers, shirts, vests, | | | | knitwear will be entering the Chinese market to more |
| shorts, underwear and fabric and so on the whole | | | | competition, the global with the industry, new ideas, |
| molding. 2002 above-scale enterprises produced 4.26 | | | | new information, new design, will lead to increase the |
| billion yuan underwear. According to China Knitting | | | | overall level of domestic knitting enterprises. |
| Industry Association survey statistics, the whole | | | | Domestic and international markets will be the quality |
| society for more than nine billion underwear. Only | | | | of knitwear and environmental protection, higher |
| above-scale diameter, from 1983 to 2002 for 20 | | | | demands. Weak companies will be more difficult, a |
| years, China's output increased 3.5 times knitted | | | | group of products, brands and market advantages of |
| underwear. | | | | the underwear enterprises will be in the new |
| In recent years, the domestic underwear | | | | competitive environment in a relatively advantageous |
| market, unprecedented prosperity, from the triple | | | | position. This grasp of the business market and |
| warm air layer, soft cotton, high count yarn, silk, | | | | product development and set higher requirements. |
| wool-like, Fang Ma, modified hemp, wool underwear, | | | | Development of the industry |
| silk underwear, as well as milk, colored cotton, tencel | | | | "15" period is the underwear industry, to deepen the |
| , fine denier polypropylene underwear, thermal | | | | industrial structure adjustment, and build new |
| underwear flakes class to the rise of the last two | | | | strengths to adapt to new market environment, and |
| years of soybean protein fiber underwear, adjust the | | | | comprehensively improve the competitiveness of a |
| shape underwear, Underwear Dengjun continuing to | | | | critical period. Underwear industry should adhere to |
| guide consumption, and some also generate hot, | | | | the overall goal to take a new road to industrialization |
| sensational effect. A variety of health-care type, | | | | and the requirements for guidance, give full play to |
| functional knitted underwear dazzling growth in the | | | | the role of science and technology are primary |
| market. Underwear textile and garment market in | | | | productive forces, increase technical innovation and |
| recent years, most consumer concern category | | | | technology delivery, using new materials, new |
| (large type products) is one. | | | | processes, new technology, develop new products, |
| According to the National Business Information | | | | improve product grade and added value, focusing on |
| Center, since 1999, large-scale retail shopping centers | | | | supporting a number of significant competitive |
| nationwide average annual sales growth in knitwear | | | | advantage in domestic and foreign markets brand, to |
| category in excess of 12%. 2001, underwear increase | | | | promote the implementation of brand strategy to |
| of 23.3% in 2002 increased 12.8%. Underwear export | | | | comprehensively upgrade the comprehensive |
| volumes and export of China's annual growth in | | | | strength of the industry. |
| excess of 10%. In 2002 China's export knitted | | | | At the same time, China should attach |
| underwear (including men's, women's underwear) to | | | | importance to establish the knitting industry |
| reach 3.19 billion, up 23.3%; the amount of 1.55 billion | | | | underwear industry in the domestic market |
| U.S. dollars, an increase of 31.2%. | | | | advantages (not only the quantity but also quality |
| Knitted underwear industry over the last | | | | and brand), with particular attention to high-end |
| century, industrial restructuring since the 90's, there | | | | market to compete with foreign brands. To the |
| have been boom phenomenon, emerged three guns, | | | | international advanced level as the goal, |
| that is, hair, love Emperor, copper, cattle, AB, Hailin, | | | | product-oriented, promoting marketing and brand |
| as represented by the heads of state with the | | | | strategy. |
| domestic and international market competitiveness | | | | Comfort is the eternal theme of underwear, green |
| high brand and business, products, concentration of | | | | environmental protection, functional, decorative, and |
| high product quality is better. 3 guns, BRIDGE, that is | | | | is to meet a variety of consumer groups, the |
| made overseas brands such as registration, | | | | consumption structure of the development. Full use |
| awareness be increased gradually. | | | | of all natural fibers (cotton-based, including wool, |
| | | | | hemp, silk), modified natural fibers, while making full |
| Questions remain | | | | use of the new fiber, especially in differentiated |
| Although some of our knitting enterprises in product | | | | fibers develop comfort, functionality and other |
| development, product standards, etc. reached the | | | | features of underwear products are an inevitable |
| international advanced level in some areas, but the | | | | trend for future product development. |
| whole industry look at the overall level is still low, the | | | | The 21st century, the underwear is a promising |
| product grade uneven levels differ greatly. China | | | | industry. Underwear consumption both in quantity |
| knitwear with the international advanced level in | | | | (including the rural market), or the export will continue |
| terms of materials, design, or marketing, brand | | | | to grow steadily. With economic growth, social |
| awareness aspect, there is a wide gap between | | | | progress, people's underwear demands not only |
| restricting the development of the whole industry. | | | | focus on quality, style, and the pursuit of fashion, |
| Such as fabric, raw materials innovations is not | | | | branding, personalization. Underwear market has huge |
| enough; product comfort, environmental protection | | | | potential and broad prospects, underwear industry, |
| has yet to be improved; design styles and | | | | long way to go. |
| specifications not meet the international trend; | | | | Into the 21st century, the economic situation |
| marketing small, the market order should be further | | | | steadily knitting industry has achieved over the past |
| improved and enhanced; brand recognition and | | | | 20 years, the best result, the country's total output |
| popularity are not high. | | | | value of enterprises above designated size knitting in |
| China's Guangdong, Fujian, Zhejiang and other | | | | 1992 to 30.95 billion yuan from the increased in 2001 |
| places a number of knitting enterprise in processing, | | | | to 67.12 billion yuan, increased 1.16-fold. Product sales |
| sample processing, processing of international | | | | revenue increased to 61.48 billion yuan from 25.89 |
| brand-name underwear, etc. (many foreign brands in | | | | billion yuan, 1.37 times increase in 10 years. |
| China's processing), production volume, quality meet | | | | Along with improving people's lives, underwear sales |
| customer requirements. However, marketing and | | | | growth will be more than 15%, the market has great |
| design of the more backward, have affected the | | | | potential. Underwear consumption growth is an |
| international competitiveness of China's own brand. | | | | important indicator of improving living standards is |
| Accession to the WTO, the textile industry, as | | | | one. 20 years of reform and opening up, China's |
| China's exports competitive, market access, a high | | | | knitted underwear industry has undergone profound |
| degree of integration into the industry trend of | | | | changes in the scale of production, variety |
| economic globalization. As the world's largest textile | | | | development, quality grades is growing and improving, |
| and apparel producers, exporting countries. China's | | | | in the promotion of domestic apparel consumption, |
| textile industry have a large advantage of labor | | | | and to meet international market demand have made |
| resources, coupled with a relatively mature | | | | the more remarkable achievements. |
| processing and manufacturing base, which are for the | | | | |