| Businessmen all over the world conduct business with | | | | the globe is only a part of the business strategy to |
| ears firmly on the markets. Marketing News is the | | | | ensure that your business organisation is in tune with |
| staple diet of businessmen and companies as they | | | | what is happening around. To set your business |
| want to keep themselves updated on different | | | | organisation on the highway of success marketing |
| aspects of business they are dealing in. Only bad | | | | campaign of your company is a necessity. Developing |
| businessman or business organisation do not keep | | | | marketing campaign helps connect your company |
| abreast of the market news and are bound to be | | | | with the right prospects. It brings the public visibility |
| caught with surprise when business scenario suddenly | | | | of your company, your product and services. |
| changes leaving them grappling with the market | | | | But remember marketing mistakes can cost your |
| force. | | | | company dearly and might prove to be the nemesis. |
| Marketing news looks at marketing from a holistic | | | | So avoid commonly made mistakes in marketing. For |
| angle. It covers marketing from advertising to sales, | | | | your benefit we will bring five commonly made |
| b-to-b to CPG, research to promotion. Those who | | | | mistakes in marketing so that you can avoid |
| are facilitate information about marketing news looks | | | | repeating it. Learn from others mistake. |
| at what is driving the marketing, marketing strategy, | | | | Five Commonly Made Marketing Mistakes |
| innovation, branding, technology and globalization. It | | | | 1. Lack of Research and Testing: Market research is |
| also provides information about advertising, sales, | | | | an important marketing exercise. Test to determine |
| promotion, direct and database marketing, B2B | | | | your company's every marketing effort. This will |
| marketing, marketing research and customer | | | | solidify what your potential customer wants. Get |
| relationship management. | | | | feedback of your potential customers' range of |
| Governments' business policies in different countries | | | | offers, prices, and packages of your company. |
| also greatly affect how businesses are conducted | | | | 2. Improper Focus: Improper marketing focus can be |
| and what will be the marketing trends. Market news | | | | damaging for you company. Approach marketing for |
| also keeps this aspect as a focal point as | | | | immediate feedbacks from your potential customers. |
| government policies have a tremendous impact on | | | | Follow a strategy for proper positioning of marketing. |
| business and trade. For example liberalization in India | | | | 3. Don't Forget USP: Your Company's Unique Selling |
| had tremendous impact on trade and commerce and | | | | Proposition (USP) must be use in every product of |
| India's economy open up to multi-national companies | | | | your marketing materials. |
| as these companies' set-up shops in India after | | | | 4. Neglect of Repeat Customers: Major chunk of |
| liberalization. | | | | your business comes from your existing customers, |
| After the Indian government liberalized its economy, | | | | so never fail to capture your repeat customers. If |
| the Asian sub-continent gradually moved to be an | | | | you fail, your business suffers. |
| economic giants and the computer related | | | | 5. Lack of Focus on Potential Customer's Needs: |
| technologies took a giant step forward. Global | | | | Many businessmen lack the knowledge of what their |
| marketing trends and issues are an integral part of | | | | potential customers wants. So don't forget to do a |
| marketing news which nobody can afford to ignore. | | | | little research on what you potential customers want. |
| Keeping your ears firmly on the business pulses of | | | | |