| As summer approaches and with school holidays | | | | represent a company in a professional manner and |
| round the corner more open air events will be | | | | attract customers by creating a good impression. An |
| occurring such as concerts, trade shows and historical | | | | outdoor banner stand could be useful for events |
| pageants. What makes outdoor banner stands the | | | | such as the Basingstoke Kite Festival. |
| best solution for these events when there are so | | | | On June 5th and 6th at the Grange Sports Complex |
| many available? | | | | in Basingstoke visitors can enjoy kite displays, try |
| The main reason is that they are weatherproof. | | | | flying them and browse stalls. Retailers providing tips |
| They are made with water-resistant materials such | | | | to novice and expert kite flyers will be present as |
| as PVC and can resist the wind as their bases are | | | | well as kite manufacturers. Some of the firms that |
| stable. Bases are filled with sand or water and can be | | | | have already signed up to the festival include |
| emptied, which makes transport easier, making the | | | | Kiteworld and James Hartley. There will also be |
| stands ideal for events that travel from place to | | | | retailers supplying food and activities for children such |
| place. Like all banners they can be designed to meet | | | | as a bouncy castle and trampolines. A kite festival will |
| any purpose or convey any message that the | | | | obviously benefit from wind so an outdoor banner |
| company wishes to promote. | | | | stand could be the best solution for the exhibitors if |
| Some outdoor banners are double-sided, which | | | | gusty conditions do occur. |
| means visitors to the open air event can see what | | | | The firms can advertise their products without having |
| the banner is advertising from all directions. They also | | | | to worry that the wind will knock their banners over |
| come in a variety of sizes, allowing firms to choose | | | | or damage them. Other open air events that could |
| the ideal product for the open air event they are | | | | feel the benefits of an outdoor banner stand include |
| attending. | | | | the Taste of London Festival, which takes place from |
| One outdoor banner stand called the Media Screen | | | | June 17th to 20th at Regents Park. This is dedicated |
| has a spring loaded pole which means it is flexible in | | | | to the food industry and restaurants, particularly |
| the wind making this the best solution for an open air | | | | those belonging to a celebrity chef, and an outdoor |
| event taking place near the coast or in the colder | | | | banner stand could show visitors where to go or |
| seasons. | | | | display the sponsors of the event. |
| Normal banners such as those that can be rolled up | | | | For the first time Heston Blumenthal will be appearing |
| would not be very useful at an open air event | | | | at the show, which attracts more than 50,000 |
| because they have not been designed for alfresco | | | | foodies every year. The Royal Bath and West Show |
| use and would easily get damaged by the wind or | | | | (June 2nd to 5th) may also find outdoor banner |
| rain. | | | | stands useful. This event showcases everything to |
| A spokesperson for TSNN, an event news website, | | | | do with the agricultural trade including livestock. |
| said: "As one of the major benefits to using banners | | | | Outdoor banner stands are the best solution for |
| is to help manipulate how your customers view your | | | | open air events because they are waterproof and |
| business, it is important that there are no details that | | | | can resist gusts of wind. They are stable and fulfill |
| leave them with bad impressions." | | | | the same function as banner stands - advertising a |
| Furthermore outdoor banner stands can be used to | | | | product in a positive manner. |