| Trade show lighting should be an important facet of | | | | if you plan to use your trade show lighting system in |
| any exhibiting strategy, but it is often overlooked by | | | | Europe or Asia, you will need to purchase a special |
| inexperienced exhibitors. If you have ever been to a | | | | transformer or a conversion system to make your |
| trade show, you understand the impact that a well | | | | lighting work. |
| designed lighting system can have on a trade show | | | | · How will your lighting fixtures attach to |
| display. Given the relatively low cost of display lights | | | | your trade show exhibit? Depending on the type of |
| compared with other costs associated with exhibiting, | | | | lights you purchase, you will need to make sure that |
| there is no excuse to have a poorly lit trade show | | | | you have all the necessary clamps and connector |
| exhibit at your next event. | | | | pieces to make your lighting system work with your |
| To get clear on your exhibit lighting needs, you | | | | display unit. |
| should carefully consider the following questions: | | | | According to studies done by the Center for |
| · What kind of atmosphere do I want to | | | | Exhibition Industry Research (CEIR), trade show |
| create within my exhibit? If you're looking to create | | | | lighting is one of the most effective ways of |
| a warm and inviting atmosphere, soft ambient lighting | | | | increasing traffic to your trade show exhibit. Even a |
| that is evenly distributed will provide this type of | | | | poorly designed exhibit can make a big impact when |
| environment. If you're looking to create a fast-paced | | | | paired with high-impact trade show lights, and a well |
| and high-energy environment, bright spotlights and | | | | designed display can be uninviting without proper |
| colored lighting can provide interesting effects. | | | | booth lighting. A carefully designed exhibit lighting |
| · What areas of my exhibit space are most | | | | system can create a dramatic atmosphere within |
| important for me to highlight? If you want to place | | | | your trade show booth, lending credibility to your |
| emphasis on a particular product, spotlighting that | | | | trade show marketing efforts and bolstering your |
| product from above is a great way to create visual | | | | company's branding images. |
| interest. If you want to place emphasis on a large | | | | Many companies offer green exhibit lighting. These |
| back wall graphic, then floodlights or "wall-washers" | | | | fixtures use special LED bulbs that are UL approved, |
| are probably in order. | | | | which reduces the energy needed to achieve the |
| · What types of lighting and electrical | | | | exact same effect. Since electrical power is often |
| restrictions are in place at my trade show? Many | | | | very limited at a trade show, purchasing energy |
| exhibit halls prohibit the use of certain types of | | | | efficient bulbs can be a great way to save energy |
| lighting. The Las Vegas Convention Center is | | | | for other applications. LED lights also burn cool, which |
| notoriously strict when it comes to exhibit lighting, | | | | means you will not have to wait for your lights to |
| which is a fact that many exhibitors only discover | | | | cool down after your event is over before putting |
| after setting up their exhibit on the show floor. Also, | | | | them away in your trade show case. |