The 16th Century Entrepreneur Who Created the Concept of the Taxi

The 16th century was a time of amazingfirst international service to address the ages old
transformation in Europe. The Dark Ages were gone,problem of slow communication.
the Black Plague had run it course and Middle AgeThe Tassis family had obtained the rights to handle a
fears and superstitions were slowly disappearing. Therudimentary postal service in several Duchies in what
printing press had been invented and it wasis now Belgium. The service promised a decent living
completely revamping the way people communicated.for the Tassis family by the standards of the time.
Columbus had discovered the America's and theHowever, they wanted to do more, expand and
great age of exploration was in full swing. Medicalcreate a service that could become the international
advances, the Reformation, the creation of the greatstandard.
Italian banking houses and the Dutch tradingThe Tassis family divided the work responsibilities
companies had completely changed the way peoplebetween family members and had them disperse
thought, worked and worshipped.throughout Europe. The key to their success was a
And yet, there was one area in which there hadcohesive, standardized system of fleet horses,
been virtually no advance since the time of Christ:experienced, responsible riders, a network of
transportation. Horse or mule, horse drawn carts andterminals to change horse, rider and re-route mail and
boat were the methods of travel utilized to conveypackages, and scheduled delivery times. Spain,
people, goods and foodstuffs. Travel was slow. ItFrance, Italy and Germany were little more than a
was uncomfortable. And, it was often verypolyglot of feudal city states during this time. There
dangerous. Brigands and pirates faced little in the waywas no central government to handle a service like
of organized policing. A bandit pretty much had a fieldmail delivery that we consider routine today. The
day during the period.opportunity for a private company to organize and
Of all the difficulties a traveler faced, the mostmanage an international operation of this import and
frustrating by far was speed: or the lack thereof. Asscale was a wonder.
the great Florentine, Venetian and Genoan merchantThe Tassis' received contracts to handle the delivery
banks financed warfare, fleets, crops, expeditionsof mail throughout most of continental Europe. From
and colonization, they had to continually factor a riskNaples to the Danube, and Gibraltar to Copenhagen,
premium into their risk/reward computations beforethe family built a delivery network that managers at
settling on the interest to be charged on each loan.DHL, UPS, or FedEx would admire and recognize
The slowness of receiving news of progress, successtoday. A treaty, legal contract or purchase order that
or failure on the status of an investment vehicle wastook five weeks to reach Genoa from Madrid, could
agonizing to all parties participating in an enterprise.now be delivered in seven to 10 days. As the loads
Did the fleet sink, or is it close to home with aincreased the price was lowered and this only
valuable cargo? Has the battle been engaged, andaccelerated the use of the service.
who won? Was a new land discovered, and what didThe family became rich, powerful and across Europe
it offer in minerals or trade goods as materials forbecame members of the aristocracy. The name
profit?Tassis in the German language is spelled "taxis".
Knowledge is power, and speed provides the edgeToday, everywhere in the world, people call for a
that makes this power so important. If I knowtaxicab when they need to transport themselves for
today, what my enemy or rival will not know fora fare. The taxi service created by the Tassis' was
several days, I have a decided advantage onan important part of the development of the
strategizing to my advantage and profit. In the 16thRenaissance.
century an industrious Belgian family developed the