The Chinese Denim Market

Under the MFA quota system, each supplier countrygovernment-imposed export tax. In the intensely
poised to its limits on the volume of textiles andcompetitive free-market environment, increasing
clothing that may be imported from each individualprices to balance lost profits could change to lost
nation with which it trades. From about 60 differentorders.
countries, U.S. quotas comprised of 2,400 products. ItMany low-end suppliers are shifting to the value chain,
was anticipated that the removal of these quotas willtargeting production on midrange and even high-end
mainly be advantageous to Chinese (and to a smallerdenim garments. These suppliers are spending more in
amount to Indian) producers, who are capable toR&D in arrange to expand more upscale
challenge their international competition due to itsproducts.
combination of an undervalued currency, low wages,These things have also given many midsize
and outright labor domination. In an incongruous twist,companies to vertically integrate production and
the majority of developing countries, who insisted onenhance production output. Many leading companies
the phase-out of the MFA as resources to raise theiralready carry out all production processes in -house.
exports of textiles and clothing to well-off countries,Doing so has offered these leading companies a little
insisted on an extension of quotas or some othermore space to captivate unforeseen additional costs,
system that can assure them any share ofsuch as export taxes.
prosperous country markets provided the projectionIn projecting the growth in cotton products from
of China's awesome supremacy. China, with the helpChina, one only requires to have a glance at the past.
of some other large developing countries, chuckedAfter the third stage of quota phase-out (January 1,
these demands made by Turkey, and a bloc of2002), U.S. imports of cotton products no-longer
African, Asian, Latin American and Caribbean Basinsubject to quota climbed noticeably, due to largely to
countries.increasing shipments from China. From 2001 to 2004,
The profit of China is not only on its benefits inthe import volume (SMEs) of newly quota free
wages. It also profits from a large trained andcotton products increased 69.6%. Though, apart
dynamic workforce, propinquity to inexpensive qualityfrom China, world shipments actually decreased
resources, and encouraging government policies, such8.4%, while Chinese shipments boosted by 483.9%.
as subsidized lines of credit and exchange rateAs the volume of Chinese imports increased so
manipulation. These aspects, jointly in low wages, willrapidly, the cost per SME for these categories
create China, the most chosen supplier for manydecreased 45.9%, a turn down the rest of the world
retailers, particularly after 2008, when the likelihoodwas incapable to compete. So, China's contribution of
the United States to impose safeguards on Chineseworld shipments of cotton products newly integrated
products is removed.into quota-free trading increased from 24% in 2001
It is likely to make a sense of the consequence theto 53% in 2004. With China's improved capacity for
end of all WTO textile and apparel quotas byapparel production now there is a less motive not to
analyzing what happened when quotas on someanticipate likewise growth in Chinese shipments of
products, covering dressing gowns and luggage wereproducts from which were lifted in January 2005.
zeroed in 2002 as part of the quota systemThe effect on cotton
phase-out. This change gave a 53 percent decrementThe persistent discussion about US safeguard
in the average price per square meter that China gotmeasures against Chinese cotton textile and apparel
for its exports in those categories, from US$ 6.23imports directly influences the market for cotton.
before to US$ 3.12 after quota removal. China'sWith China as the world's leading buyer of cotton and
market contribution in these items increased fromthe United States as the biggest seller, any modify
2002 to 2004, up 888 percent in luggage and 1,179textile trade policy could have major implication on
percent in dressing gowns. Overall, China now statescotton. For the 2005/06 marketing year, the USDA
72.3 percent of the U.S. apparel import market in allestimates that China will import a record 15.0 million
products where quotas were raised in 2002.bales to fulfill internal mill demand for fiber. Usually, the
Denim market of ChinaUnited States calculated to 55% to 60% of China's
China is the world's leading supplier of denimcotton purchases, noting that it possible could sell a
garments, having 30% of global production. Therecord 7 to 8 million bales to China in the coming
country exported US$1.8 billion worth in 2004. Withmarketing year.
quotas removal, demand is projected to rise by moreThe volume of cotton products exported from
than 20% in 2005. But a government-imposed exportChinese mills would decline and hence new trade
tax and looming US and EU to protect threatenrestrictions, the volume of cotton demand could
growth.like¬ wise decrease, perhaps giving an oversupply
Nearly all denim garment producers in China makeof cotton on the U.S. and world mar¬kets, which
jeans, and most of them also provide shorts, skirts,would put forward a depressed outlook for price.
dresses and shirts. Many companies provide jeans asExport tax forces quality upgrades, higher prices
their main product line. In some companies, jeans areChina denim jean producers are increasing R&D
produce of about 90 percent of its total production.facilities and enhancing production output to gain in
Jeans and shorts report for 64 percent of the denimcompetitive edge in the quota-free market. But,
garment exports by suppliers Jackets report 16because of a new export tax imposed by the
percent, skirts and dresses 13 percent and shirts 7government in China, it is estimated that many
percent.suppliers will be increasing prices.
According to Global Lifestyle Monitor, averageExports in some apparel categories, covering denim
consumption of denim apparel in 2003 was observedjeans, are being taxed amounted to $0.02419 to
in U.K.-12.9, Japan-12, Hong Kong-11.8, Italy-10.8,$0.06049 per item per kilogram. China officials applied
China-7.9 and India-3.1 items. But, in generalthe export tariff to motivate suppliers to produce
consumption of denim apparel items remains highestmore upscale designs as an alternative of provided
in the U.S., Germany and Colombia and lowest in Indiathe market with low-priced, low value products.
and China. Though, most industry experts believeThe new levy is projected to drive production costs
denim consumption in Asia (most particularly China) toup 3 to 6 percent, but whether or not this added
explode over the next several years as incomeexpense will be distributed to buyers according to the
increases and wardrobe dictates vanish.size of the supplier.
Present performance of DenimThough many leading companies can still offer to
According to official data, China's exports of denimtake up the extra cost, many small suppliers will have
fabrics considerably increased in the first half of 2005.no option but to increase product prices in arrange to
China's exports of cotton denim fabrics (HS 520942)keep up profit margins.
were increased 17.80% in volume terms in the firstThe export tax is not going to disturb denim jean
six months of the year to 193 million square metersprices at Jiaxing Union Garments Co. Ltd, a bigger
to Hong Kong's denim's harshly rose direct exports toHong Kong-invested company that produces for Lee.
Korea, Russia, Cambodia India also increased. PricesConsidering of the impending tax months before it
were increasing at the time, in line with value addedwas applied; the Zhejiang province-based company
content.was capable to refresh contracts with clients. Jiaxing
Shipments even increased at the same time to 30Union will also be capable to take up the added cost
million, giving rise in average price to US$ 1.71 perin cases where the client did not need to renegotiate.
square meter. China's exports to Hong KongMany companies capable of bearing the additional
increased 25% in volume terms, now reportingcost normally are not raising prices for long-term
38.80% of total shipments of cotton denim fabrics.clients. Though, their innovative designs will be
Greater demand within Chinaprovided to projections at a higher price.
A greater chunk of those fabrics shipped to HongBut many small and midsize suppliers that had
Kong normally turn back to the mainland where theyprocured extra machinery to enhance production
are utilized by apparel factories. The sudden increasecapacity and turn out to more competitive in the
in first half sales to the SAR (Special Administrativequota-free market will now have to reduce
Region) provides the important contribution of Hongmanufacturing costs to keep up operations. As the
Kong's trading houses in the denim business in China.slight margins may not facilitate them to recover the
With the end of quotas on denim apparel, demandamount invested in new equipment, many will have
for denim fabrics was evidently robust in the first halfto increase prices, even for well built clients, to keep
in the PRC. According to official data, direct sales toon buoyant.
other regions were also harshly increased in theExpansion and new set ups in China
period, somewhat because of to an increment inApart from the size, China denim jean suppliers are
clothing production in these countries or a decrementincreasing R&D facilities to build up more upscale
in domestic output. Shipments to Korea wereproducts and enhancing efficiency to reduce the
increased 62% over the period, as a clear indicationcosts. Suppliers, who already established that aims
of diminishing Korean denim production. Insimply on high-volume production of inexpensive
comparison, a 132% jump in exports to Russia moreproducts, will evade competitiveness in the
possibly gives an increment in Russian apparel output.international market if they do not compose likewise
Other denim suppliers may also have mislaid marketchanges. The foreseeable step of increasing prices to
contributions, such as Taiwanese manufacturers.react to costs would make their low-end products
Exports to India, Turkey and Cambodia: Increasingunfavorable among buyers' aspects for better-quality
China's shipments to India and Turkey boosted at thedesigns at only slightly soaring prices.
same time. Contributions of these areas in totalMany companies like Jiaxing Union and Jiaxing Roma
denim exports from China are very low. PricesGarment Co. Ltd, are concentrating on R&D on
increased in line with better quality and more valuenew fabric and fiber blends, superior washing and
added content. In China like to another place, thefinishing technology and new ideas. Jiaxing Roma is
quality of fabrics is enhancing and is being moreputting their efforts in brand development, a
advanced.progress the company glimpses as essential for
Though, its exports to Cambodia were increased togaining its goal of receiving huge share of the
51% in volume terms. The high valued fabrics send tointernational market. The company exports nearly
Japan at US$ 2.69 per square meter while low-priced100,000 denim jeans monthly to Japan and South
products were bought by Bangladesh (US$1.54),Korea.
Russia (US$1.49) or Mexico (US$1.31).Vertically integrated production to increase out put
Denim fabric re-exports of Hong Kongand decrease cost are steps being implemented by
Hong Kong's trading in cotton denim fabrics keptChina denim jean suppliers. Even before the export
increasing in the first half, improved by higher sales totax was applied, many suppliers had already set
China and to other low-cost countries such asexpansion plans in expectation of the raised orders
Bangladesh. Hong Kong's denim exporters are gainingand increased competition that quota elimination
benefits from the rebound in Asian clothingwould bring. Furthermore, to procuring latest
production in the post-quota period. Unit valuesmachinery, many companies are coming with new
decreased in part of the year in partly because offactories. In many cases, the developments will
poorer cotton prices.increase capacity by 50 percent. The extra factory
Hong Kong's re-exports of cotton denim fabrics (HSspace will be utilized not only to house more sewing
520942) were increased more than 32% in volumemachines but also to establish workshops for fabric
terms in the first part of the 53,700 tons. Re-exportsweaving, washing, finishing and dyeing.
had already rose 23.80% in 2004 to 85,600 tons.So, the export tax has made it critical for suppliers to
Shipments only increased 28.40% in US$ terms in thegain by all these expansion plans. At present, Shunde
first six months after average unit price was downChangrun Garment Co. Ltd carries out most washing
more than US$4.79 per kilo.and finishing processes in-house while subcontracting
China's share increased in re-export from HKfabric weaving to local mills. To put together
Not unexpectedly sustained to invite the large part ofproduction, the company is setting up a weaving
Hong Kong trading activities in denim fabrics.factory in Jiangmen, Guangdong province. The plant,
Re-export to the mainland of China were increasedprojected to be function by in a short period, will
43% in the first half after rising by 35% China's sharehouse 50 rapiers with the capacity to weave 300,000
of re-exports a little increment from 60.70%yards of denim fabric monthly.
increased to 61.8% as a result.Currently, Shanghai Gavin International Trading Co Ltd
The key fraction of denim fabrics that arefunctions through subcontracting of fabric weaving
re-exported by Hong Kong's traders actually- sourcedand dyeing but intends to have the capability to
from China. China completed 88.60% of totalconduct these processes in-house in short period.
re-exports from Hong Kong in the first half, increasedThe company produces for Gap of the United States
from 85.60% in 2004. Though, Hong Kong's tradingand exports more than 40,000 denim jeans monthly.
houses started diversifying sales to other areas inApart from for fabric weaving, Zhuhai New Chengshin
the last years. As a result in the first half, re-exportsClothing Co. Ltd does all processes in-house. The
of cotton denim fabrics to Bangladesh got doubled.company has not intending to set up or acquire a
Shipments reported 3.8 million kilos, with Bangladeshfabric weaving mill in near future. As a substitute, it
turning out as the second destination. Its contributionwill be procuring new equipment for its existing
of total re-exports increased from 4.70% to 7.10%.facilities.
Chinese denim falling to keep upInternational Textile Group, Inc. (ITG) in mid 2005
In comparison, sales to Cambodia and Vietnamdeclared that it will set a state-of-the-art denim plant
decreased 14.40% and 6.10% at the same time.in the city of Jiaxing, Zhejiang Province, China. The
Shipments to Indonesia increased 65% whilesetup will be a joint venture partnership called Cone
re-exports to the United States soared, but fromDenim (Jiaxing) Limited, 51% owned by a subsidiary
awfully low levels. Shipments to the US market onlyof ITG (a WL Ross & Co. company) and 49%
calculated to 1.70% of total shipments in the first half.owned by a subsidiary of Novel Holdings Limited.
In provisos of resources, Japan dropped with aRecently they signed a US$35m loan deal and a $15
limited 8% growth in Hong Kong's re-exports ofmillion line of credit with Bank of China to help its new
Japanese denim fabrics. Though, Pakistan receivedChinese production plant. Making of 28 million yard
contributions of the Hong Kong market with a 166%production facility is underway and they suppose to
raise in trading of Pakistani denim that only calculatedbe offering high quality denims to their customers by
to 0.70% of total re-exports.the first half of 2007.
Tendency and factors observed in China's denimCone Denim (Jiaxing) facility will have a production
industrycapacity of nearly 30 million yards annually. A vertical
The prospect of some denim garment suppliers inoperation, the plant will be established with the latest
China is doubtful. Stiffed competition and possible USmanufacturing equipment to process raw cotton
protection measures may noticeably affectthrough finished fabric.
companies that embarked on capacity enhancements.Set up in 1891, Cone Denim has been a key supplier
These companies might not be capable to regainof denim to top denim apparel brands for over 100
their investments in additional machinery, which theyyears. Cone Denim maintains also functions in the
purchased to enhanced capacity and become moreUnited States, Mexico, Turkey and India, and has
gung ho.expansion plans under pipeline at Central America and
Small suppliers that spotlight on low-end productionChina to offer broader service and flexibility to
will be the mainly influenced by the newcustomers worldwide.