| Today, businesses around the world cannot ignore | | | | Companies without a marketing mindset are at a |
| the impact that the global economy is having on their | | | | disadvantage in today's business world. Those who |
| performance. Marketing is a significant aspect of any | | | | are still centered on their products, rather than their |
| business in today's highly competitive Global Economy. | | | | customers, are doomed to fail. |
| We all know that the time has changed. Customer | | | | Strategically, the business must be centered on the |
| has more Substitutes now days for their | | | | customers more than the products. Although good |
| Requirements. So it is important to make sure that | | | | and quality products are also essential. |
| marketing efforts are more on understanding the | | | | Marketing plays significant roles in any Business like |
| changing needs on today's customer. We need to | | | | 1) Marketing Promotes Product Awareness to the |
| understand the minds of customers. | | | | Public |
| It's rightly said "customer is Boss" | | | | 2) Marketing Helps Boost Product Sales |
| In this extraordinary field we should not forget that | | | | 3) Marketing Builds Company Reputation |
| Creation of a brand is very important because it is | | | | If we talk about Marketing Strategies then we should |
| creation that helps us get a good reputation and build | | | | know that the concept of marketing strategy has |
| a large group of customers. But also always | | | | two basic types: general marketing strategies and |
| remember that without strong marketing skills | | | | decision area strategies. |
| Distinctive Brands fail to prove them Successful | | | | 1) General marketing strategies are broad and are |
| Brands. | | | | aimed at various specific business objectives. Further |
| The financial successes of all brands have been | | | | another kind of General marketing strategies market |
| depending on combined efforts of their financial | | | | expansion. |
| strategies and their marketing efforts. Marketing | | | | 2) Decision area strategies are used to accomplish |
| today has become an emotional research which helps | | | | the general marketing strategies through effective |
| understanding customer and consumers psychology | | | | marketing decisions. Another very important |
| so that products are developed based on these | | | | component is Marketing plan. Marketers depend on |
| understanding. | | | | plans as one of the factors for business success. In |
| A successful Marketing team can carefully analyze | | | | designing a marketing plan, mission and vision |
| customer needs and carefully monitor there | | | | statements must be identified as these are the |
| competitors marketing moves. We should not forget | | | | bases of the entire marketing process. A company |
| that Marketing is a broad topic that covers a range | | | | should highlight the objectives it wants to achieve. |
| of aspects, including advertising, public relations, sales, | | | | So it concludes that a good marketing strategy can |
| and promotions. Strategies in marketing have | | | | help not only maintain the current business but also |
| changed enormously since Jay Conrad Levinson | | | | help to increase the business and profits of a |
| introduced the guerrilla concept over 20 years ago. | | | | company. |