| Choosing the right banner stand for your trade show | | | | wall-mount displays are an elegant method of |
| stand can make the difference in how well your | | | | displaying graphics behind your booth to eliminate the |
| company is represented at trade events. The right | | | | need for highly valuable floor space. Outdoor banner |
| banner stand can draw attention to your booth and | | | | stands are specifically designed to stand up to the |
| ultimately result in more leads and sales for your | | | | elements of nature and can withstand a wide range |
| business or organization. Additionally, the material and | | | | of weather conditions. |
| type of display chosen can give off messages about | | | | Innovative Display Stands |
| your company. Standing out from the crowd is | | | | There are other types of banner stands that are |
| important at trade exhibits, and companies should do | | | | more technologically advanced than traditional stands. |
| their best to be unique while still staying within their | | | | Telescoping varieties allow you to adjust the height |
| budget and upholding their reputations. | | | | of your banner and are made to fit almost any size. |
| More Traditional Trade Show Stands | | | | Still, they are lightweight and durable and allow for |
| Companies who are just starting out, or those with | | | | easy set up. Retractable banner stands usually roll up |
| limited budgets, could easily go with standard signs. | | | | and are attached with Velcro for easy set up, often |
| These simple displays are often printed on fabric or | | | | requiring less than a minute. This way, if a company |
| vinyl, which each have their pros and cons. Fabric | | | | wants to change out their display halfway through |
| banners are more durable and last during traveling | | | | the exhibit to promote a new marketing message, |
| because they don't crease, bend, or fold. However, | | | | they'll be able to simply change a banner on the |
| vinyl banners reflect light better than fabric ones, so | | | | retractable set up. |
| they are more readable. Vinyl bannerstands are also | | | | Similar to the retractable assortment of these are |
| much easier to clean than those made out of fabric. | | | | scrolling bannerstands. These grab attendees' |
| Custom, Retail, And Outdoor Stands | | | | attention because they move and constantly scroll |
| Banners can be emblazoned with graphics or logos | | | | the message, often in two directions. Many models |
| depending on your taste. They can also advertise | | | | allow the booth staff to simply tug on the banner to |
| other important information you want clients to know | | | | change the banner's direction. With scrolling stands, |
| about. These stands come in different sizes, but are | | | | you can repeat the same message twice, or place |
| typically six to seven feet tall. However, they are | | | | two totally different messages on either side of the |
| very lightweight and portable, making them a great | | | | banner. |
| choice for trade show displays. | | | | Whether you go with a more standard bannerstand, |
| Bannerstands come in retail and outdoor varieties. | | | | or want one that scrolls or retracts, these trade |
| These 'retail' styles are floor displays that meet the | | | | show displays are a great way to grab the attention |
| needs of most promotional environments, or also | | | | of show attendees. |
| come as wall-mount trade show displays. The | | | | |