| Trade shows are the effective and proven method | | | | Use double-knit fabric that drapes well and doesn't |
| for marketing and selling crafts. Although due to | | | | wrinkle. |
| economic downturn, many crafters are cutting back | | | | Arrange for Sufficient Lighting: People will buy what |
| on these shows by adopting exclusive ways for | | | | they see and with proper lighting you can make them |
| marketing crafts during recession, trade shows can't | | | | see your crafts beautifully. If your budget allows, get |
| be done away with altogether. So, if you are also | | | | professional help to set the lighting otherwise you |
| among those who haven't lost hope and plan to | | | | can yourself set it by following some trade show |
| display your products in a trade show, you must do it | | | | display lighting hints and tips. |
| in proper and effective ways. It just needs a careful | | | | Place your Crafts Effectively: To make people see |
| planning and attentive handling of minor issues. | | | | and notice your craft, display them as close to |
| Make Your Booth Safe: Pin up the corners of the | | | | eye-level as you can. If you put all your works flat |
| table covers. It will be best if you make hospital | | | | on the table, nothing will stand out. Place them at |
| corners so that no one can trip on excess fabric lying | | | | different heights. Something like stair steps or racks |
| on the floor. Make the display booth level and firm. | | | | at different levels will be great for displaying |
| Use shims for table legs on uneven floors. | | | | products. Framed photographs, paintings, wall |
| Avoid Printed Display Cover: Although printed covers | | | | hangings etc. look good if they are hung on a hinged |
| look beautiful, they'll attract people more than your | | | | vertical display. You may use inexpensive |
| products. Use solid color fabric as display cover. You | | | | room-divider screens, hinged shutters, etc. for the |
| can even drape fabric on the back of your display. | | | | purpose. |