| While addressing the importance of America being | | | | - Northeastern states |
| able to compete in the global marketplace, President | | | | Food Export USA – Northeast; Antoniya |
| Obama explained that every $1 billion increase in | | | | Gospodinova, 215-829-9111 |
| exports would support more than 6,000 jobs. To | | | | - Southern states |
| promote American exports, the announced that the | | | | Southern US Trade Association (SUSTA); Deneen |
| administration launched the National Export Initiative, | | | | Wiltz, 504-568-5986 |
| an effort to utilize the resources of the government | | | | - Western states |
| in support for businesses that sell goods and services | | | | Western US Agricultural Trade Association |
| abroad. | | | | (WUSATA); Ann Buczkowski, 360-693-3373 |
| The National Export Initiative will increase access to | | | | TR Cutler, Inc. will be working with the organizations |
| trade financing for businesses that want to export | | | | to devise and generate the best marketing outreach |
| goods while also increasing the amount of | | | | effort for global branding of these companies. |
| trade-financing export-import offers to support small | | | | About TR Cutler, Inc. and Manufacturing Journalist |
| and medium-sized businesses. The President explained | | | | Thomas R. Cutler: |
| that the government has not done enough to | | | | TR Cutler, Inc., ( based in Ft. Lauderdale, Florida, was |
| promote businesses abroad in the past, and under | | | | founded by Thomas R. Cutler a dozen years ago. |
| the National Export Initiative, the U.S. will advocate | | | | Cutler maintains extraordinary relationships with |
| for American companies around the world. | | | | clients, journalists, editors, trendsetters, and key |
| As the global economy rebounds, demand for US | | | | business leaders worldwide and has become a key |
| products is growing. According to the United States | | | | resource for those writing about the manufacturing |
| Department of Agriculture's Foreign Agricultural | | | | sector. Cutler founded the Manufacturing Media |
| Service, US agricultural exports are projected to top | | | | Consortium in the early 1990's. This extraordinary |
| $104.5 billion in 2010, an increase of $7.9 billion from | | | | group of more than 3500 journalists, editors, |
| last year. President Obama's new National Export | | | | economist, and other industrial leaders worldwide |
| Initiative seeks to double the amount of US exports | | | | writes about trends, data, case studies, profiles, in |
| over the next five years. | | | | the manufacturing, industrial, and distribution sectors. |
| Exporters of food and agricultural products can take | | | | Cutler works with thousands of media outlets to |
| advantage of this momentum. The four non-profit | | | | expand manufacturing media coverage. |
| State Regional Trade Groups (SRTGs) will accept | | | | Cutler, ranked as the leading manufacturing journalist |
| applications for the 2011 Branded Program, a | | | | worldwide, has authored more than 2500 articles for |
| reimbursement program designed to help small | | | | a wide range of manufacturing periodicals, industrial |
| businesses offset the costs of promoting their food | | | | publications, and business journals including most of |
| and agricultural products overseas. | | | | the leading monthly trade publications. Cutler is a |
| The Branded Program can reimburse US companies | | | | proud member of the Society of Professional |
| up to half of their international marketing expenses | | | | Journalists (SPJ), the Online News Association (ONA), |
| for items such as advertising, traveling and exhibiting | | | | Committee of Concerned Journalists (CCJ), as well as |
| at international trade shows, in-store promotions, | | | | the American Society of Business Publication Editors |
| changes to labels and packaging, and more. Program | | | | (ASBPE.) Â Cutler recently established a Manufacturing |
| participants must be businesses classified as small | | | | Marketing Research strategic alliance with |
| according to Small Business Administration guidelines | | | | Michigan-based JPines Media ( dedicated to measuring |
| or agricultural cooperatives. Products eligible for | | | | the pulse of the manufacturing sector, particularly |
| Branded Program promotion must contain at least 50 | | | | manufacturing firms which are privately held and |
| percent US agricultural ingredients and be labeled as | | | | rarely accounted for when |
| "Product of the USA." | | | | Â Â Â Â Â Â Â Â Â Â Â gauging the industry sentiment. Â Â |
| To apply, companies can submit a pre-qualification | | | | TR Cutler, Inc. is now ranked as the largest |
| worksheet to the SRTG that serves the region | | | | manufacturing-dedicated public relations and media |
| where they are headquartered. | | | | consultancy, providing a voice for manufacturers |
| - Midwestern states | | | | worldwide. |
| Food Export Association of the Midwest USA; Joe | | | | TR Cutler, Inc. |
| Yotti, 312-334-9200 | | | | |