| To be an effective business printing company you | | | | some or all of the following equipment in their printing |
| must have equipment that meets the industry | | | | facilities: |
| standards. You need the equipment that will | | | | binding machines |
| successfully service all of your clients printing needs. | | | | coating machines |
| This is one of the major criticisms and misconceptions | | | | cutting and trimming machines |
| about online printing companies. They are often | | | | laminating machines |
| questioned and criticized by the more traditional print | | | | shrink wrapping machines |
| companies for not having the necessary trade | | | | packaging and distribution equipment |
| printing equipment. The following discusses the three | | | | numerous high-speed presses for cost efficient |
| most common misconceptions about wholesale digital | | | | short print runs |
| printing business capabilities: | | | | Misconception #3 The equipment is not updated |
| Misconception #1 - Online trade printing companies do | | | | regularly |
| not have the necessary equipment | | | | The industry leading online wholesale printing |
| While this may be true of some of the smaller and | | | | businesses continuously reinvest in their equipment on |
| less relevant online brokers, all industry leading online | | | | a regular basis in order to remain competitive within |
| printing companies trade equipment that is equivalent | | | | the market, and continue to produce exceptional |
| to or better than what many traditional print shops | | | | materials. Investing in comprehensive trade printing |
| use. Some of the more advanced online companies | | | | equipment and top quality printing facilities allows |
| employ their very own in-house premium printing | | | | them to take on any printing job regardless of size, |
| facility with industry leading trade printing equipment. | | | | scope, or level of detail. |
| Therefore, Companies with online trade printing | | | | Since many online companies print such a high volume |
| equipment can offer clients strictly in-house creative | | | | of materials, they have decided to implement |
| and polished artwork and design services. Some even | | | | automated tracking systems which allows for |
| have a marketing studios and pre-press department | | | | monitoring of each project from start to finish. |
| to prepare all designs and product layouts prior to | | | | Regardless of a clients request for business cards, |
| printing. | | | | posters, flyers, or combination of each, online printing |
| Misconception #2 The Equipment used by online | | | | companies have all of the necessary equipment to |
| companies is limited | | | | get the job done. |
| The top online business printing companies have a | | | | Advanced equipment and technology means fast, |
| wide range of equipment. Many of their facilities are | | | | reliable, and quality products. This equipment allows |
| well equipped with trade printing equipment such as | | | | these companies to not only meet the needs of |
| high-end digital press and traditional press equipment. | | | | small to medium size businesses as well as large |
| Digital press are well suited to lower quantity printing | | | | corporations, but also complement their in-house |
| jobs and those with variable data; and traditional | | | | abilities. With industry leading printing technology so |
| presses are used for larger quantity jobs. This | | | | accessible, this is why so many professionals are now |
| equipment allows online printing companies to take on | | | | using online printing companies for all of their |
| almost any print job. | | | | promotional printing needs. |
| The top tiers companies are also known to have | | | | |