| A trade show exhibit display is a powerful tool. It | | | | cases, depending on what your products/services are |
| serves as a powerful reflection of your business and | | | | the show world might not be for you. But, there are |
| what image you want to put out there. Your | | | | the millions of products and services out there that |
| company's show display unit/exhibit is a direct | | | | make or break a business through the show circuit. |
| representation of what your company is all about. It | | | | So once you have realized that trade shows are for |
| tells the tale of what level of product quality and | | | | you than you move on to these next questions.) |
| service customers can expect from your company. | | | | |
| To send the correct message and be effective the | | | | 1. Which shows actually fit best with your products |
| visual and physical impact of your company's exhibit | | | | or services and what do you want to accomplish |
| must make a very strong first impression to trade | | | | through your participation at these trade shows? |
| show attendees, including your competitors. In order | | | | 2. How do you plan on implementing your exhibit and |
| to make a great first impression your display must be | | | | display system to meet your trade show goals? |
| able to communicate a visual message to onlookers in | | | | 3. What size and type of display and show space can |
| a matter of seconds. Something that makes them | | | | you afford to make the greatest impact on the |
| step back for a moment and say, "Man, these guys | | | | trade show attendees? |
| mean business", literally. | | | | Once you have these things established it is time to |
| The small window of time that is crucial to attracting | | | | finish planning and getting your company's new show |
| traffic and therefore prospective customers to your | | | | exhibit built. |
| booth which would maximize sales opportunities is | | | | When it comes to building a great display there are a |
| something that must be captured. | | | | number of options out there for you to choose from |
| When coming up with a design for your show exhibit | | | | that will allow you to create anything your mind can |
| there are a number of questions that need | | | | come up with. |
| answering. | | | | Whether you decide to come up with a brand new |
| As you start to think about the size, type, and | | | | custom display that brings into use all of the top of |
| overall design and configuration of your show exhibit | | | | the line tradeshow technology available, or you |
| display... | | | | decide that you are going to save some money and |
| Here are the top three questions you must answer | | | | adapt a used unit or possibly even rent a unit there |
| for yourself as a small business or on behalf of your | | | | are positive attributes for all of these different |
| company... | | | | options. When it comes to display design there are |
| (The first major question is whether or not the show | | | | number of standard display types available to you. |
| route is the correct path for your company. In some | | | | |