| When it comes to designing displays for a trade | | | | can be used on maps. Your logo can always use |
| show, a picture really is worth a thousand words. | | | | more exposure. |
| Images are the cornerstone of your design. They | | | | Product Placement In Displays For A Trade Show |
| communicate your brand in the form of a logo, and | | | | The best option for product placement is to actually |
| they sell your product in the form of promotional | | | | have the merchandise available at the exhibit. |
| images. Using these images wisely is the key to | | | | However, even if you do have it available, you'll still |
| successful trade show displays. | | | | need photos of it. Avoid the urge to use text in |
| Photo Basics | | | | place of a photo. Images are more eye catching, and |
| There are many types of photos that can be | | | | don't run the risk of being ignored like large blocks of |
| incorporated into an exhibit. Each has a distinct use or | | | | text. |
| set of uses, and each has its advantages. The most | | | | There are many ways to use images creatively. The |
| common type of photo to encounter is actually your | | | | best one for you depends on what you want it to |
| company's logo. In many cases, it is both image and | | | | accomplish. If you are trying to sell something that |
| text, but it is crucial. It communicates your existing | | | | creates results not visible instantly (for example, a |
| brand, leveraging your previous marketing campaigns. | | | | beauty treatment), then you should include photos of |
| It also helps build your brand in the eyes of new | | | | results. If you are focusing on a great production |
| customers by connecting your merchandise with your | | | | process to create your item, then include images |
| name. | | | | displaying that process. Whatever your focal point, |
| Apart from logos, the most common form of image | | | | every image should be designed to complement that. |
| encountered is typically a product photo. These | | | | When It's Appropriate To Include 'Miscellaneous' |
| photos showcase the merchandise itself, and can be | | | | Photos |
| anything from a professional shoot to a | | | | Including photos not directly tied to your logo or your |
| behind-the-scenes style self-produced spread. They | | | | merchandise can be a danger because it can be |
| can be combined in many ways and used in many | | | | distracting. Yet there is one situation where it can be |
| ways, but always have the effect of introducing the | | | | very helpful: when you are launching a brand and a |
| visitor to the product. | | | | product at the same time. You can't leverage an |
| Finally, there are the miscellaneous photos that | | | | established identity; you're still creating that. Introduce |
| introduce your company or your employees. These | | | | people to your company and your product at the |
| are less common to find at most displays for a trade | | | | same time. Have photos of your product throughout |
| show simply because they're not the best for | | | | your displays for a trade show, and include photos of |
| marketing in most cases. | | | | your staff if appropriate. Highlight your company |
| Using Your Logo In Trade Show Displays | | | | alongside your product, and you'll get added |
| The logo is absolutely key. It should be displayed | | | | recognition for both. Perhaps consider including a |
| prominently, and if possible it should be displayed | | | | pamphlet at your trade show displays that explains |
| above the heads of the crowd. It will without a | | | | more about your company. |
| doubt attract clients to your booth simply by being | | | | It's very hard to use pictures improperly. If you |
| visible. If possible, get your logo included in any | | | | include them, they will always attract attention and |
| publications that the convention puts out and see if it | | | | boost your visitor traffic. |