| At an auto convention, the standouts will always be | | | | Banner Stands Can Grab Attention |
| the cars. Yet your visitors still need to understand | | | | Banner stands are like trade show exhibits on a |
| the science and engineering behind the automobile. | | | | smaller scale. They are very mobile, allowing them to |
| There are many ways to educate visitors, including | | | | be positioned throughout an area. This is particularly |
| brochures, trade show exhibits, giveaways, and | | | | useful when you are considering a car event; the |
| banner stands. These four are the most popular, and | | | | main attraction is always the vehicles, and banner |
| many companies find they work well when used | | | | stands can be very effectively interspersed between |
| together. | | | | vehicles where larger trade show displays might be |
| Informational Brochures | | | | difficult to configure. Many companies choose banner |
| Pamphlets have long been a go-to option for | | | | stands to highlight a particular car. For instance, you |
| distributing information. If done well, they | | | | might choose to display the vital facts about each |
| communicate vital facts and can drive sales. | | | | model right next to it for easy information. |
| However, it can be difficult to make brochures stand | | | | Banners can also be used on the edge of an area to |
| out, and virtually every exhibitor will be using them. If | | | | advertise attractions inside. Depending on the |
| your visitors don't have something in which they can | | | | configuration of your area, it may be difficult for |
| carry those pamphlets, the vast pile can quickly | | | | visitors to see all cars. Arrange them carefully, but |
| become overwhelming, and will quickly be dumped | | | | keep in mind that you can also use images of them |
| into the nearest recycling bin. | | | | to draw visitors inside. If you are actively advertising, |
| Giveaways That Get Results | | | | you might also choose to promote sales or other |
| One way to solve the problem of discarded | | | | specials with a mobile unit. |
| brochures is to combine them with a giveaway | | | | Frame The Cars With Trade Show Exhibits |
| meant to hold them. Giving a bag or satchel branded | | | | Many novices try to create flashy designs in the |
| with your company's information can accomplish two | | | | background, but simply detract from the natural |
| goals at once. First, it will give your visitors something | | | | appeal of the cars. Always keep your backgrounds |
| very useful that they will keep for the duration of | | | | as a complement to the cars, something to enhance |
| the event. Second, it will also ensure that visitors to | | | | what is naturally present and alluring about them. |
| your trade show displays will keep the brochures you | | | | Place information as close to the automobile itself as |
| give them. Make the bag comfortable to hold, and | | | | possible, and accent with standalone elements when |
| your visitors won't put it down throughout the event. | | | | necessary. |
| You will also help your competitors somewhat | | | | By combining elements, you can achieve professional |
| because your bag can hold their brochures as well, | | | | trade show exhibits on any budget. Your cars will be |
| but many attendees will take brochures back and | | | | the center of attention, and your company will see |
| evaluate them after the fact - pulling them out of a | | | | rewards long after the event. |
| bag that got your logo on it. | | | | |