| You've probably heard about or seen companies that | | | | attention; have your footage fading in and out, or |
| include videos as a key element of their trade show | | | | doing something interesting on the screen, and you'll |
| display. It's incredibly common in all fields of today's | | | | find that it turns heads. What exactly goes on |
| conventions, not just the more technical fields. | | | | depends, again, on your goals. You can maintain a |
| Perhaps you've thought that these setups are too | | | | professional image while using some of these tactics. |
| high budget, and that great trade show display media | | | | However, you may want to explore some of what |
| is out of your reach. However, you can have a great | | | | you can do with video editing and consider having fun |
| video with great impact - you just need to think a bit | | | | with the process. |
| outside the box. | | | | Placement Of Media In Trade Show Displays |
| Video Basics | | | | There are two primary categories of video: the kind |
| Filming media is much less complex than you think. In | | | | that belongs outside, gathering attention, and the |
| fact, the majority of digital cameras can now record | | | | kind that belongs inside, explaining your company and |
| quality video. Anyone can record footage, and | | | | driving sales. Promotional videos that belong on the |
| anyone can find a free online program (or purchase | | | | outside are generally attention getters. They attract |
| something inexpensively) to put that footage | | | | visitors without them having to focus too hard. They |
| together and make a movie. What is slightly more | | | | are the showstoppers, but they don't explain every |
| difficult is to use an animation program or other | | | | detail of your product. |
| specialized tool to create a different look. | | | | The multimedia found inside your actual trade show |
| Luckily, that 'polished' graphic sequence you saw at | | | | displays will have more of an educational role. Once |
| last month's convention isn't the only type of media | | | | your visitors have entered the trade show display, |
| that visitors love. If you are facing a budget | | | | they are already interested in what you have to |
| constraint, you can see just as much visitor response | | | | offer. Explain it to them in more detail so they will be |
| to your homemade movies. You don't need to spend | | | | further convinced to make a purchase. |
| like the biggest companies in the field to leverage | | | | Don't classify a particular clip as one type of content |
| media to your advantage. | | | | or the other simply because it has an 'educational' |
| What Does Your Trade Show Display Need? | | | | element. A small segment from an interview may |
| Before you film anything, consider what would most | | | | have its place outside the walls of the trade show |
| benefit your product and your company. Are you | | | | display, while a graphically beautiful product |
| trying to launch something new? If so, then you | | | | demonstration may be too detailed to grasp the |
| should focus your media on that. If you are present | | | | public's attention. What's best is to use a test group |
| to further establish your brand, consider | | | | and get their reactions to your setup. If you are |
| behind-the-scenes footage that explains your | | | | sufficiently cautious to place only interesting footage |
| company to viewers. | | | | outside your trade show displays, you will see a |
| Turning Footage Into Foot Traffic | | | | benefit. The investment in time to shoot the footage |
| The real trick to draw the eyes of visitors is nothing | | | | is almost always worth it. |
| more than creative editing. Movement is what gets | | | | |