| Creating effective trade show displays has proven to | | | | How would this design work for portability? Can it be |
| be a complex task for even the most experienced | | | | made portable? Again, you may need to consult with |
| companies. Without this knowledge, many businesses | | | | a professional on this part of the design. The |
| see their ideas turn sour because of a minor detail | | | | load-bearing capacity of the metal is impacted by the |
| they didn't take the time to consider. Whether it is | | | | number of separation points called for in the trade |
| an intended passageway that is just too tight or an | | | | show design, and only a professional knows how to |
| angle that just doesn't fit, working through a concept | | | | balance those numbers reliably. |
| without careful consideration may bring disappointing | | | | Question 4: Does This Represent My Company? |
| results. Fortunately, asking yourself a few questions | | | | This question is much more subjective, and may be |
| about the design can prevent disasters that make it | | | | worth discussing with your co-workers. There are |
| unusable. | | | | many different views on a representation, and the |
| Question 1: Does The Trade Show Design Flow? | | | | opinions will vary even within the same company. By |
| The best way to answer this question is with actual | | | | exposing your ideas to the rest of your office |
| measurements of the intended trade show design. | | | | before exhibition, you can help shape a |
| Create a mockup of the booth, including the trade | | | | representation that will have an almost universal |
| show displays around it, and see whether it has | | | | appeal. |
| sufficient room for movement. | | | | Question 5: Do These Trade Show Displays Focus On |
| Question 2: Is It Strong Enough To Hold Items | | | | My Product? |
| Suspended From It? | | | | At an event, you are almost certainly promoting one |
| Weak design isn't only applicable to the visible | | | | thing above all others: your products. Regardless of |
| elements of a concept. For this part of the | | | | any other variables, you want to become known and |
| questioning, you will need to consult a professional | | | | to have your company become known as well. The |
| company, unless you have independent skill and | | | | best way to do that is to associate your company |
| certification in this kind of work. Only a specialized | | | | with a particular product through strong branding. In |
| company can assure you that the booth can hold as | | | | order for you to start branding any of your products, |
| much weight as you need to put on it. This is | | | | you need to expose consumers to them directly. |
| especially important if you are using it to support a | | | | Avoid any trade show design that takes the focus |
| heavy or particularly valuable object like a television | | | | away from that central product. |
| or other multimedia device. | | | | With proper consideration and forethought |
| Question 3: Is It Easily Transportable? | | | | beforehand, you will ensure success at any exhibition. |
| This is another simple factor that is often overlooked. | | | | |