Why Dinosaurs & Businesses Die Off

Nobody knows why dinosaurs died off, but there areSometimes, businesses cannot function without the
manyintriguing theories.Nanny State artificially protecting them against the
Dead dinosaur hypotheses parallel the excuses"thinner air" of new cheaper, smarter competitors
owners usewhen their businesses fail.from other continents.
Reason 1. An asteroid or volcano caused a fatalReason 4. Dinosaurs evolved into birds. There must
disaster.have been skillful vetrenarians years ago offering
This absolves dinosaurs or businesses from anygreat body sculpting and diet programs to downsize
blame, since extinction was due simply to being adinosaurs into birds.
pathetic "victim of circumstances."Businesses often try evolving into something they
However, this theory never explains why so manyaren't, and never could be, then becoming extinct.
other forms of plants and animals survived whenHowever, downsizing sometimes can help a fat,
dinosaurs could not--or why so many competitors arefloundering business return to basics and profitability.
thriving while you're dying.Reason 5. Dinosaurs were kidnapped by space aliens.
Reason 2. Dinosaurs were too nomadic and unwiselyIf you'rea fellow reader of "Weekly World News"
wandered away to strange new places, places wherethat's not credible since this publication describes
their immune systems couldn't function well.space aliens as generous and friendly, very unlikely
In business, a firm can wander into new unfamiliarfolks to steal our dinosaurs.
product opportunities and markets--and they cannotMaybe space aliens come down and take away the
maintain financial health as a result. Their managerialfeeble profits of failing companies. That excuse, while
immune systems cannot cope in unfamiliar territory.far-fetched, is a whole lot better than what many
Reason 3. The firmament encapsulating the earthcompanies offer when profits fail to meet Wall
was removed by God to allow rainfall for the floodStreet expectations.
during Noah's time.What's a business to do to prevent going the way
As a result, the available oxygen on earth wasof the dinosaur?
reduced by half and dinosaurs, having very small lungsRetain a strategic planning consultant and planning
anyway for large animals, couldn't get enoughmeeting facilitator. That gives you and your business
oxygen and died quickly.maximum protection from repeating the fate of dead
In business, the similarity is free trade agreementsdinosaurs.
and removing the protective encapsulation of tradeRemember, if you fail to plan, you're planning to fail.
restrictions.