| Often times in business we can look to industry | | | | bottled. To be a best selling bottle world wide, you |
| leaders to see how and why they have been | | | | can't risk losing any part of your potential customer |
| successful. In the wine industry that can be difficult | | | | base because of problems understanding the label. |
| at best to do. Do you look for the largest producers? | | | | The Yellow Tail story itself lends itself perfectly to |
| Do you look for cult wineries that have the highest | | | | becoming one of the largest wine brands in the |
| profit per bottle? | | | | world. Much like Gallo and Mondavi in the United |
| Recently I received a list of the highest selling varietal | | | | States the winery was started by a family, the |
| bottled of the wines in the world. Not surprisingly, the | | | | Cassella family. Often in the wine industry wineries |
| highest selling bottle was an Australian bottle of wine | | | | need to find distributors to get their wine in the |
| from Yellow Tail winery marked with the varietal label | | | | hands of restaurants, wine shops and similar selling |
| Shiraz. | | | | venues. Being a family owner operation often will help |
| I say it is not surprisingly the wine comes from | | | | in that a distributor is going to be more likely to help |
| Australia for a few reasons. To begin with Australia | | | | a family owned brand, then one owned by a large |
| produces wine best characterized by ripe fruit that is | | | | corporation. |
| often described as inviting, making it perfect for the | | | | Lastly it is important to note that Australian |
| more casual atmosphere of wine drinking in the world | | | | winemakers have a significant advantage because |
| today. Additionally Australia is a new world wine | | | | neither the United States or European Union has the |
| producer, which means their labels are easy to read. | | | | difficult trade restrictions typically associated with |
| Have you ever tried to buy a bottle of French of | | | | exporting wine to South America, China or even |
| Italian wine? Often times it can be difficult unless you | | | | Australia itself! If you're looking to try a good, basic |
| are a wine aficionado, or speak the language. In the | | | | Shiraz give Yellow Tail a try. It's available basically |
| Australian(and other new world) wine producing | | | | everywhere from Target to Wal-Mart to your local |
| market labels are clearly identified with the producer, | | | | grocery store! |
| the type of grapes used and the year the wine was | | | | |